Category Archives: Our Blog

10 Reasons to Include Newspaper Advertising into Your Marketing Mix

You may be surprised to learn that purchasing newspaper advertising space is still worth the investment in 2019. That’s because the response rate from customers is consistent, especially when print advertising is used as part of an omnichannel marketing strategy. Here’s why you should incorporate newspaper advertising into your marketing mix. 1. A Massive Audience […]

How to Write Appealing Classified Ads for Newspaper

One of the most effective and popular ways of selling is through classifieds in local newspaper advertising. Most readers find this section trustworthy, as they turn to the section when seeking jobs, services, and products. Classified ads are short blocks that allow for about 20 words, explaining a product or service for a customer. Since […]

Tips for Writing Your Own Newspaper Ad

Creating a good advertisement in a newspaper can be more challenging than you think. There are many factors that either appeal or turn away consumers, so it is imperative that you take these things into consideration when you purchase newspaper advertising space. Here are some important tips for newspaper space buyers! Choose Your Newspapers Carefully […]

Different Types of Newspaper Ads for Marketing

You may already know that the main way to promote your business is through advertisements. But did you know that newspaper advertisements are one of the best platforms to distribute your message? Newspaper ads have stood the test of time and the platform is still one of the main ways of advertising that businesses choose. […]

7 Reasons Why Print Ads Are Still Effective in 2019

Is print media advertising still effective? The answer is yes! Many businesses have remained faithful to the print media platform, whether alone or combined with their digital ad campaign. But what makes print media so special? Here are seven reasons why print ads are still effective in 2019. 1.Print Ads Convert More Customers One of […]

Types of Advertising Appeals Used in Print Advertising

Advertising appeals are strategies that marketing and advertising companies use to communicate their message while grabbing the attention of consumers. The end goal, of course, is to encourage the consumer to act, buy, or sign up. There are many different methods of appeal that help advertisers draw in their audience. Here are some of the […]

Questions to Ask before Hiring a Copywriter

Did you know that one of the hardest parts of content marketing is creating content? When you need landing pages, meta descriptions, social media posts, CTAs, etc., you may want to hire an e-mail and marketing copywriter to get your message across effectively and correctly. Hiring a copywriter can be a challenge on its own. […]

Difference between Premium vs. Remnant Inventory

When searching for affordable and valuable advertising space in a newspaper or magazine, there are generally two kinds of ad space available: premium and remnant ad space. Both spaces offer some level of value to advertisers, but which option is the best when cost is factored in? Larger businesses may have the revenue to use […]

Factors Affecting Newspaper Advertising Costs

Using newspapers to advertise your business, product, or service is a great option despite the popularity of digital advertising. However, ad placement in the paper can be expensive, depending on the location, size, type of ad, and day of the week, among other factors. If you’re looking for a way to get discount newspaper advertising, […]