What are the Benefits of Postcard Marketing?
In today’s saturated market, business owners are constantly searching for ways to advertise their products or services, and attract new customers. With the rapid expansion of the Internet and social media in past years, a substantial portion of marketing efforts have been allotted to online campaigns. While this is a good strategy to reach a diverse audience, traditional methods like direct mail postcards still hold a lot of value. Postcard printing and mailing may seem like an outdated method of advertisement, but postcard mailing services and direct mail campaigns are actually a fantastic way to get word out about your business—it makes it easy to target certain areas, campaigns are extremely versatile, and most notably, it’s affordable. What exactly is postcard marketing, and how can it be used to your advantage? Keep on reading to find out.
What Is Postcard Marketing?
Postcard marketing is the distribution of postcard advertisements to a targeted audience. It’s one of the most affordable forms of direct mail marketing, and allows for a ton of creativity. Businesses can design a custom postcard that they’d like to use to promote a new product or service, or just get the word out about their company. Then, they can select a certain area or target audience they’d like their postcards to be sent to. Using customer insights, companies can strategically select the neighborhoods or demographics they’d like to receive their ad. Postcard marketing is a great option if you’re opening a new location, offering a new product or service, or would simply like to attract a wider audience of new potential customers. Find out how advantageous postcard marketing can be, below.
Advantages of Postcards Marketing
Postcard Marketing Is Affordable
Postcards are a popular choice when it comes to direct mail marketing, since they’re so cost-effective—they’re even cheaper than sending letters. You’ll also be able to save a ton on printing costs, address labels, and envelopes since postcards are so simple to design and mail. They can be purchased for just a few pennies each, and prices tend to fall when you order them in large quantities.
Postcards Are Highly Targeted
Unlike magazine, newspaper, and television ads, postcards are highly targeted. Since they always reach their intended audience, businesses can really tailor their ads depending on where or to whom their postcards are headed. Retailers can purchase mailing lists of people with certain buying behaviors or characteristics, allowing them to focus on demographics where they could be doing better.
Postcards Attract Customers
Postcards can be used to grab people’s attention, and encourage them to check your business out. Using a variety of colors, exciting graphics, and custom fonts that stand out will capture the attention of your recipients and entice them to take note of the headline or special offer highlighted in your ad. You can even change the shape and size of your postcard to make it stand out among the pile of other mail your audience will likely receive.
Postcards Are Versatile
Another advantage to postcard marketing is the level of versatility you’ll be able to take advantage of. Business owners can send recipients directly to their web site or they may prefer to refer them to a toll-free number for more information. Others may invite readers to fill out the postcard with their information and mail it back; there are a number of different ways companies can encourage readers to engage by using postcards.
Postcard Campaigns Are Measurable
It’s incredibly simple for senders to track how effective their postcard marketing efforts are. You know exactly how many were sent out, and how many new inquiries, leads, or sales were generated. By comparing these numbers, business owners will be able to tell whether their approach to postcard marketing is working. This is also a great method for test marketing. For example, you can mail out small batches of different offers to similar target audiences and evaluate which offer has a better conversion rate.
Postcards Are Short and Efficient
Customers are busy people, and likely won’t stop to open, much less read an advertisement. Since postcards are so easily customizable and are mailed without envelopes, an exciting headline can easily grab the attention of readers and draw them in. Having a brief message on your postcard can leave them wanting more, in which case they’d be enticed to look up your company’s web site or give you a call to find out more.
In addition to attracting new customers with mailed postcards, you can also work to strengthen those you’ve already established. Offering exclusive perks to customer who have visited you before will encourage them to come back and create a sense of loyalty.
Provide Branding Opportunities
As a new or small business owner, it’s important to establish a brand image that consumers can be confident in and trust. Use postcards as a way to introduce and establish your brand among a community or a target audience. The more they come to recognize your brand, the more likely they are to choose it over those they’re unfamiliar with.
Postcards Are Quick to Launch
In comparison to other marketing campaigns, postcard marketing strategies can get off the ground quickly. Graphic artists can have a design finalized and postcards can be printed in a surprisingly short period of time. In addition, prepaid postage can be printed directly onto the cards, cutting out one step in the process completely. Once you decide on a postcard campaign, you can have it fully launched in a matter of weeks or even days.
Contact Macromark for Postcard Printing and Mailing Services
Macromark can help you launch your direct mail campaign today. Whether you need postcard printing and mailing services or e-mail and database marketing, we do it all. Our postcard marketing professionals will assist you at every turn, from designing your postcard to finding relevant consumer and business mailing lists for you. Take your business to the next level, and let us help you design a custom mail campaign that’ll bring in more customers than ever before. Contact us for more information about our services or to take advantage of our fresh marketing strategies today.