U.S Segment of Pitney Bowes Inc. Investing Funds to Strengthen Direct Mail Service
Macromark has shed light on recent moves that either companies or entire industries have made to improve their positioning in the direct mail marketing space. Pitney Bowes is another recent example of a company investing significantly to strengthen their direct mail services and increase their market share in the same domain. This investment is aimed at operations in the Southeastern U.S.
Pitney Bowes will be opening another operating unit in Duncan, South Carolina to match its four other locations across the U.S. The company has expanded its coverage across the U.S. and building this center will allow them to capitalize on that growth while reducing postal and operational costs—savings which can then be passed on to their customers.
Pitney Bowes’ focus is on efficient delivery of mail, which it processes through the United States Postal Service (USPS). Standards have to be met and upheld because of this alignment, and Pitney Bowes hopes to sustain those standards with the investment into the construction of the location in Duncan.
Experts analyzing the move say that this is a way for Pitney Bowes to tap into “the immense potential of the direct mail industry.” The attention Pitney Bowes has already given to their first-class mail service has earned them a five percent first-quarter year-over-year revenue increase; they are looking to continue that trend with the addition of this new center.
We continue to enjoy success at Macromark because of the belief companies are putting in the effectiveness of direct mail marketing. The fact that companies like Pitney Bowes are expanding to accommodate primarily for their direct mail purposes shows us at Macromark that we are in an industry that is strong and essential to the success of so many companies.
While Pitney Bowes has partnered with the USPS to create their own mailing system, many businesses come to Macromark for all of their direct mail needs. We broker the best lists and provide high-quality services that improve a business’ operations. Our goal is to continue that incredible work we’ve been doing and to assist as many companies as possible with reaching their consumers.
“Pitney Bowes Expands Direct Mail Service in Southeast U.S.,” BusinessWire.com, June 11, 2014; http://www.businesswire.com/news/home/20140611005297/en/Pitney-Bowes-Expands-Direct-Mail-Services-Southeastern#.U6L6zJRdVr0.
“Pitney Bowes Direct Mail Extension Fails to Impress,” Zacks.com, June 13, 2014; http://www.zacks.com/stock/news/136855/Pitney-Bowes-Direct-Mail-Extension-Fails-to-Impress.
Latest posts by David Klein (see all)
- 7 Reasons Why Print Ads Are Still Effective in 2019 - February 20, 2019
- Types of Advertising Appeals Used in Print Advertising - February 11, 2019
- Questions to Ask before Hiring a Copywriter - February 4, 2019