The Power of Print Magazine Ads: They Won’t Die So Easily!
When was the last time you read a newspaper or bought a magazine? The answer most likely depends on whether you follow a niche interest or enjoy keeping up with current events. Print magazine advertisements and magazine ads seemed to have lost the interest of consumers after the more-convenient digital platforms gained momentum. Ads on web sites, social media blogs, and sponsored posts seem to target consumers so well, they end up shopping before realizing it was an ad that inspired them to make a purchase. Despite the success of digital advertising, print media ads in magazines still do very well for themselves. Here’s what you need to know about the power of print ads and why they still attract readers and gain leads for businesses.
Why Do Magazines Attract Readers?
There’s something about holding a magazine in hand that gets readers excited to read. People are still fond of the tangible aspects of print media, which is one of the main reasons why magazines continue to attract readers. Holding a print magazine in hand brings back a sense of nostalgia for many readers, reminding them of a time when most of the information they gained about their interests was from physical pages.
According to recent studies, 80% of readers prefer print to digital platforms. Although digital magazines and information given through social media, blogs, and apps are easily accessible and often free, magazines offer a better experience that take readers away from the glaring bright light. But why is this? What is it about reading a page that keeps readers coming back for more?
While reading printed content was the only form of information years ago, it is now a hobby for many people. Spending a weekend at the cottage reading a good book or flipping through magazines to get inspiration for an upcoming home renovation are enjoyable experiences for readers. Consuming information this way gives them exactly the information or experience they need, without the distractions of pop ups, notifications, and the chaos of multiple browser tabs. Readers can learn about topics like news, education, schools, health, lifestyle, fashion, celebrities, entertainment, sports, and more.
Print ads are still thriving because they are strategically placed in magazines that attract a specific type of reader. Ads can also be fun, interactive, and engaging, enticing readers to take a moment and really examine it.
The Benefits of Using Magazine Ads to Target a Specific Audience
By selecting the right magazine to post your ad in, you can extend your reach and generate a huge profit for your business. Print ads improve brand metrics and sales, making your brand more favorable to your readers. It’s easy for readers to tune out online ads, and often times, digital ads are an annoyance and interruption that browsers quickly close. With print ads, readers take more time to comprehend the message as they enjoy reading in their leisure time. Magazine readers engage in the print platform, and many subscribe to niche publications that provide information about their interests. The more niche your ad is, the greater opportunity you have to connect with your target audience. There is no other platform that does a better job at providing authentic content related to specific categories of interest than print media.
Print vs. Digital
There are some advantages that print ads have over digital ads. As mentioned early, it is physical, which means it is pleasant to consume. This also means print ads have staying power. It’s easy to close a web site ad or dismiss it while scrolling, whereas print ads remain in magazines that readers keep around the house. Although print lacks the potential for an instant response, it makes up for it with its longevity and shareability. Print ads are also able to suit high-level marketing goals, such as establishing your brand’s legitimacy and professionalism. Brands that advertise through print media tend be trusted more by consumers than digital ads. Especially if you post your ad in a reputable magazine, your ad will have a more significant impact and will present you as a worthier business.
Various Advertising Opportunities in Print Magazines
Print ads offer many opportunities to businesses. Native ads, for example, are an engaging way to advertise within magazines without being too obtrusive. Pairing your ad about your business or services with valuable information can appeal to your target audience. You can also use your print ad to direct readers to your web site or online store. Print doesn’t have to work on its own; it can be a part of your multichannel marketing strategy. There are many opportunities in magazines to show your ad, and targeting your audience can even be narrowed down to a specific location on a page.
How Can Macromark Help You Create a Successful Print Ad Campaign?
Advertising through print magazines remains a successful platform for businesses around the world, but it takes knowledge and access to create an effective campaign that targets your audience. If you’re looking for a way to boost your influence on your prospects and readers, our marketing agency can help you.
Macromark can help you learn how to improve your advertising strategy by creating print magazine ads that appeal to your readers and help you stand out from your competitors. With our knowledge and services, we can help you set up a successful campaign that can lead your customers to your web site or online store. We can help you present yourself as valuable and trustworthy brand.
If you want to experience the advantages of a successful print media strategy, look no further. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.
Latest posts by David Klein (see all)
- How Media Buyers Can Help You with Newspaper Ads - May 21, 2019
- Elements of Ad Layouts for Magazine Advertisements - May 10, 2019
- Factors That Affect the Cost of Ads in Magazines - May 1, 2019