The Elements of an Effective Marketing Strategy with Print Catalogs
A catalog marketing strategy is an effective way to promote your brand. Despite the digital age, print catalog marketing has continued to provide effective success for businesses by presenting information to customers when they are offline. The convenient format of catalogs allows people to take your product information with them on their commutes, while they wait at the doctor’s office, or on a Sunday afternoon while they relax and are looking for something to read. All of this said, if you want to have a successful print catalog campaign, here are some important steps to consider.
Tips for Successful Marketing with Print Catalogs
It is important to consider that each catalog is essentially a way to represent your brand and build your identity. When you choose the design, it should aesthetically fit your existing logo and theme. For example, if you are selling luxury jewelry, you will need to make sure that your catalog has an elegant and classy feel with details like embossing, metallic trends, and a glossy or high quality matte paper grade. If you are targeting parents or families, you should use family-friendly imagery, clean and clear fonts, and bright colors. The cover of your catalog is of utmost importance. It should clearly display what your brand offers, while also enticing people to open it and learn more.
Know Your Target Market
It’s obvious that before you send or create a catalog, you need to know who your target market is—but how is that done? You need to gather all the customer data and information you can get your hands on, carefully analyze it, and then base your approach on what you find. Personalization is the key to success, so profile the customers that you would be most interested in referring your products and services to, and send them a catalog.
Make Your Popular Products Highly Visible
It is a good idea to be strategic when you’re choosing the products to promote. Your catalog should be designed to feature the products that your target market is most interested in, and most likely to purchase. Consider which products and information are the best to feature on the cover, first page, and back cover, as these are the most visible pages. Make sure that your layout, image size, feature lists, pricing, and information is appropriate and suits the buyers’ perspective.
Entice Your Prospects
If you are attempting to sell you products directly through your catalog, you should ensure that your product description is as detailed as possible. This platform is highly visual, so you should also include professional, enticing photographs of your products to win your prospects over. A great tip to showcase your products is to show how they would look like in a home, worn, in the kitchen, or wherever they would naturally be used.
Analyze the Performance of Your Catalog Marketing Campaign
After each round, take some time to analyze the performance of your catalog marketing campaign and your return on investment. Throughout the process, you should be trying to gain insight into your audience, and using this information to fine-tune the next issue to get an even better result.
Get Print Catalog Marketing Support at Macromark
Macromark can help you understand this opportunity to grow and acquire a larger customer base through a print catalog marketing campaign. We are a catalog marketing company that can provide all the information, advice, and assistance you need to get your print catalog marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.
Photo Credit: iStock.com/gpointstudio