Targeted Mailing Lists vs. Every Door Direct Mail
If you’re looking to market to your current customer base and appeal to new prospects, you may be in the market for some type of advertising campaign. While you may be leaning towards promotion through social media since that’s the most popular right now, why not give a direct mail campaign a shot? This may sound a little outdated, but it’s actually still a popular (not to mention effective) option. Businesses have a few different options when it comes to selecting a direct mail marketing tactic—two common choices are every door direct mail and targeted mailing lists. What exactly do these terms mean, and how can you decide which one would be the most beneficial for your business? Keep on reading if you want to find out more about every door direct mail and targeted mailing lists.
What Is Every Door Direct Mail?
Simply put, every door direct mail is a service offered by USPS that allows businesses to send their promotional material to homes in a certain area, without having a specific mailing lists. For example, say you have a postcard or pamphlet that you’d like to distribute to a certain neighborhood or area, you can pay USPS to use their mail delivery route information to deliver each EDDM printed postcard to homes in the area. Local businesses are often the ones who benefit the most from this direct mail marketing strategy.
What are Targeted Mailing Lists?
A targeted mailing list is exactly what it sounds like. Targeted mailing campaigns begin with a purchased list of individuals with demographics compiled from a variety of sources. This includes telephone listings, voter registrations, surveys, in-house subscriber lists, or offers that individuals respond to. These lists can be as narrowly or as broadly tailored as you’d like them to be, and based on different factors as needed. Whether you want to market to a certain gender, type of household, or to those with specific buying habits, a targeted mailing list can include whoever you desire. This option will give businesses the advantage of being able to tailor their marketing materials to who they’re sending it to. For example, companies may make changes to their material when sending them to those within certain income brackets, and different age groups.
Difference Between Targeted Mailing Lists vs. Every Door Direct Mail
There are advantages to each of these direct mail methods. With every door direct mail, you can easily distribute your print advertisements to a specific area or neighborhood. As a local business, this has the potential to send a ton of new customers your way. Instead of focusing on just geographical location, targeted mailing lists can be tailored to include a more specific demographic. While this option is a little more expensive, it’ll give you a better idea of who exactly your printed ads will be reaching. The choice between these two methods completely depends on your business, whether it’s a franchise, who you intend to serve, and the products and services you offer.
If you’re developing a direct mail marketing campaign, Macromark Inc. is the partner you’ve been searching for. As one of the leading companies in the industry, we’ll be able to help you create a well-rounded campaign to reach your ideal demographic. Whether you need every door direct mail printing services, or help creating you every door direct mail template, we have the solution for you. When you choose Macromark you’ll have access to our extensive knowledge of the industry, gained through 30 years of experience, and our wide-ranging client lists. Contact us today for more information on how we can help revolutionize your direct mail efforts.