Trends in Print Media Marketing
Marketers have been wondering for years if print is dead. With each year that goes by, brands who make a living through print advertising continue to promote its benefits. While some companies can easily see the value in print advertising for their business goals, others need more convincing. The following print ad trends for 2018 will break down how print is being used, and how you can benefit from a print media advertising strategy this year.
Combining Print Marketing with Digital
One reason why print media has continued to thrive is its embrace of digital media. Print advertising has learned to include digital mediums to make a more rounded experience for customers. This fusion of print and digital marketing campaigns shows how print is changing into a hybrid form of communication. For example, including Instagram or Twitter info on a business card in place of cellphone numbers and physical addresses is becoming a more popular method of communication. Using the printed business card to connect people to your digital platforms or business web site is just one way that print and digital marketing are becoming one. Instead of being rivals, the two mediums are working as complementary forms of communication that reinforce and improve each other. Print marketing can work as a way to guide your customers to your social media platforms and web site, thus building a system of brand engagement that runs both online and offline.
Unique Coupon Codes
Distributing printed coupon codes through direct mail or in newspapers and magazines has been a tested and true marketing strategy to attract new customers for years. In 2018, brands can expect to see a rise in unique coupon codes that can be used for more than attracting prospects and boosting sales. These new coupon codes are expected to generate a higher return on investment (ROI) than generous ones because they provide comprehensive personalized details. This means customers will feel valued on an individual level. Unique coupon codes can also be used to track customers to gain a better understanding of your audience. Information gathered from these codes can be used to develop stronger business to business (B2B) relationships, while also increasing ROI and customer profiling.
Print is already a highly personal medium, but you can take it a step further by personalizing them to reach customers on an individual level and build a stronger relationship. You can implement techniques like custom poster printing, personalized flyers, and direct mail, which give your marketing strategy the edge. You can even gather online data about your customers’ preferences, and include them in your print marketing ad. This way you will help them find the product they have been researching online.
Native advertising is a phenomenon that matches the form and function of the platform upon which it appears. In other words, native ads blend into the content that the consumer is already seeking out. This strategy has bloomed on the web, and opportunities also exist for it in print. It has never been more challenging to offer ad-wary consumers a native ad, as consumers are more sensitive to phony endorsements and sponsored posts. The challenge for brands is to find a way to appear authentic, and be authentic. Instead of posting flashy ads in your customers’ faces, provide tasteful content that appeals, entertains, and informs without making your sales pitch too obvious. Since print is so versatile, you have tons of ways to creatively achieve this goal.
Print is best viewed as an art form—a poster can be visually stunning and your campaign can, too. Appeal to your prospects by doing more than simply presenting a call to action or giving them information. Consider using compelling and interesting visual images to convey an aspect of your story. Whether the image represents your ethos, history, future, or your latest product, combining it with effective copy can bring together an incredible story that will turn your prospects into loyal customers.
Color can make or break a good print design, as it is able to change our mood. Color experts say that blues and oranges evoke a resourceful mood, yellow evokes playfulness, pink evokes discretion, and gold evokes sophistication. Rosy tones are a good option if you want to reach a diverse crowd, as the palette reaches out and embraces different cultures. In 2018, bold colors are making a comeback as they are a natural application of our intense lifestyles and thought processes. Choosing the right colors can make your ad pop and stand out from the rest.
How Macromark Can Help with Your Newspaper Advertising in 2018
Print media advertising continues to provide advantages for brands around the world, so if you want to benefit from the same advantages, now is the time to change things up. Improving your marketing strategy is actually more straightforward than you think. It doesn’t take much to make your ad campaign inspiring and creative as you promote your products or services. Standing out from the crowd and engaging readers is essential to growing your customer base and getting them to visit your store or web site.
If you want to experience the advantages of a successful print media strategy, you may want to seek direction from the experts. Macromark can help you set up a successful print advertisement campaign. We can provide all the information, advice, and assistance you need to get your print marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.
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