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Advantages of Hiring a Professional Copywriter
Jan 2 | By:  Categories: Our Blog

As your business grows you may notice you have less time to handle all the various responsibilities and customer demands. Delegating some of this work to someone else is a great way to help you focus on what’s most important. Copywriting marketing services are a huge asset to growing businesses. These professional writers are trained […]

Reasons and Examples of Why Package Insert Programs Work
Dec 17 | By:  Categories: Our Blog

Package insert marketing has proven to be effective for a variety of brands, especially since package insert programs have the potential to boost revenue by drawing prospects in and largely benefit businesses. To have a successful insert marketing program, there are some guidelines and tips to be mindful of. What is a PIP? What are […]

Trends in Print Media Marketing
Dec 10 | By:  Categories: Our Blog

Marketers have been wondering for years if print is dead. With each year that goes by, brands who make a living through print advertising continue to promote its benefits. While some companies can easily see the value in print advertising for their business goals, others need more convincing. The following print ad trends for 2018 […]

How Direct Response Copywriting Helps in Branding
Dec 3 | By:  Categories: Our Blog

Although direct mail content isn’t rocket science, many businesses miss the mark when they send their marketing mail to their audience. Without crafting the right kind of content, you could easily miss out on customer responses. Direct response copywriting is just one aspect of marketing, but it has a lot of power to lead you […]

How Important Is Creativity in Advertising?
Nov 23 | By:  Categories: Our Blog

When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster. How does creative direct mail advertising work? Here’s what you need to […]

How to Connect with Millennials Using Direct Mail Marketing
Nov 14 | By:  Categories: Our Blog

Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials represent opportunity, and for those marketers using direct mail, the opportunity is not only present, but can […]

The Power of Print Magazine Ads: They Won’t Die So Easily!
Oct 25 | By:  Categories: Our Blog

When was the last time you read a newspaper or bought a magazine? The answer most likely depends on whether you follow a niche interest or enjoy keeping up with current events. Print magazine advertisements and magazine ads seemed to have lost the interest of consumers after the more-convenient digital platforms gained momentum. Ads on […]

Reverse Mortgage Marketing Myths Debunked
Oct 15 | By:  Categories: Our Blog

Reverse mortgage marketing has been on an upswing over the past two decades. This growth is attributed to massive promotional efforts, including advertisements on television and online. Although the reverse mortgage was designed to give retirees the chance to keep their homes and manage the ever-rising cost of living, without proper advisement and guidance, there […]

8 Print Ads That Prove Print Media Isn’t Dead
Oct 5 | By:  Categories: Our Blog

Although digital advertising has pushed ahead and evolved in ways print media could not, the latter still performs its role as a personalized outlet to deliver messages to a targeted audience. The remaining readership of print media is more dedicated than ever, which is a desirable quality for brands that want to use it as […]

How Print Media Improves Brand Recall Value
Sep 24 | By:  Categories: Our Blog

At the beginning of your new marketing or communications campaign, you may be looking for ways on how to improve your branding. When choosing your method of advertising to increase brand awareness, the options you have are print, television, and online. Print marketing outperforms other forms of marketing, despite the myth that it is outdated […]