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Newspaper Ads for Retail Business
Aug 14 | By:  Categories: Our Blog

Using newspaper ads for your retail business is one of the most effective ways to entice your prospects. Newspaper ads involve several elements that are essential and cannot be taken for granted. While many businesses dismiss the idea of advertising through print media because of the rise of online advertising, there are huge benefits to […]

How Print Media Influences Purchase Decisions
Aug 3 | By:  Categories: Our Blog

Every day, the average American is exposed to up to 10,000 advertisements, and this number is growing as ads are now found on social media or hidden in less obvious places. Learning how to connect with your audience and influence their purchase decision is vital to keeping up with the competition. But with the popularity […]

Important Newspaper Advertising Basics and Dimensions
Jul 25 | By:  Categories: Our Blog

Newspaper advertising offers exposure and leads, and although it can be expensive to post ads in regional and national papers, you can get the most return on investment by making careful decisions about where you post your ad. Even better, if you want to share your product, new business, or service in local newspapers, you […]

Dos and Don’ts of Newspaper Advertising
Jul 13 | By:  Categories: Our Blog

Newspaper advertising is still used as a primary means of attracting customers; however, creating the right strategy can be difficult. If you’ve already spent months on trial and error, you may need a few tips for newspaper advertising to bring you the success you’ve been looking for. Although no campaign is perfect off the bat, […]

Direct Mail Marketing for Reverse Mortgages
Jul 4 | By:  Categories: Our Blog

A successful direct mail marketing campaign for reverse mortgages relies on a few factors. These factors include a mailing list that is accurate, targeted and current, and a quality distribution piece that generates the right first impression on target customers and clients. Reverse mortgage marketing is competitive, and there’s no time more important than the […]

Basics of Local Newspaper Advertising
Jun 13 | By:  Categories: Our Blog

Local newspaper advertising is a marketing strategy that has been working for many businesses as it is a more direct way of reaching prospects and sending out your brand message. By focusing on your local customers, you can attract them to your brick-and-mortar store or entice them with an offer that is relevant to their […]

Tips for Creating Effective Direct Mail Pieces
Jun 1 | By:  Categories: Our Blog

With the rising competition of online advertising, brands will need to get even more creative with their direct mail campaigns. It takes more than a simple postcard to get a reader’s attention and drive them to perform a certain action. If you’re planning a campaign and need advice on how to make it interesting, here […]

Secrets of Amazing Direct Mail Campaigns
May 25 | By:  Categories: Our Blog

Direct mail marketing is when a mail service delivers promotional printed material to a brand’s target audience. The goal of direct mail marketing campaigns is to use brochures, catalogs, postcards, newsletters, cards, and sales letters to get a brand’s message directly into the hands of its highest potential prospects to encourage them to act. Creating […]

Leftover Newspaper Advertising: A Low-Cost Marketing Option
May 14 | By:  Categories: Our Blog

If you are looking for low cost advertising options, print media has a lot to offer. Unlike online ads that are quickly dismissed or closed by readers, print advertising leaves a lasting impression, especially if you want to display colourful graphics and use a large percentage of ad space. This is why remnant or leftover […]

The Effectiveness of Insert Newspaper Advertising
Apr 23 | By:  Categories: Our Blog

Targeted insert marketing through newspapers and magazines still has a strong impact on audiences for a number of reasons. Newspapers are still read by many adults on a regular basis, and magazines are welcomed by consumers as they seek information on new products and services. You can take advantage of these print media platforms and […]