How to Generate Leads with Direct Mail Postcards
When you invest time and effort into postcard printing and mailing, you want to be sure that you are reaching your target audience and generating leads. While today’s digital age seems to elevate online marketing over direct mail, there are many advantages with postcard mailing services that will not only grab the attention of your prospects and turn them into loyal customers, but also save you money and help you grow your business. You can get more leads with direct mail postcards by following some simple tips.
Ways to Create More Leads with Direct Mail Postcards
If you are looking for a new way for your business to gain attention, direct mail postcards can be an important addition to your marketing plan. They generate buzz over potential sales, and they can be successful with a little bit of creativity and an understanding of your intended audience. Here are some ways you can create more leads with direct mail postcards.
The last thing you want is your direct mail postcard to look just like everyone else’s. If you do this, you risk getting thrown out with the rest of the junk mail. By personalizing your format, you can deliver a message that is easy to read, stands out, and looks unique. You should also keep your message brief so that your prospects can quickly absorb the information you have to share.
Your company name and logo should be included in your postcard so that prospects know who is providing them with the benefits they need. However, make sure that these elements do not overshadow your offer. Prospects do want to know who you are, but their main concern is what you can do for them.
Depending on your goals as a business, you may want to use your postcards to target your current customer base, or an entirely new market. If you choose option A, look at the neighborhoods where you have already done business, and double your efforts. For option B, do some research as to which new market you want to target, and make sure that your postcard is something they would be interested in reading.
The front of your direct mail postcard template should present a clear and unmistakable message. The headline should be in bold letters, and quickly tell prospective customers what you’re offering and how it can benefit them.
Including a main image can help get the headline and its message across better. The graphic should encourage prospects to contact you for more information about your products and services, or leave them to your store to complete a purchase.
You can make your call-to-action and headline pop out from the rest of your postcard by using bright colors. This color should contrast with the background so it stands out. Take a look at your post card before you print mass amounts for all of your prospect. If your headline and call-to-action are the first things you notice, you’re on the right track.
Focus on the Benefits
One of the most common mistakes in advertising is to state the features of your service or product rather than the benefits. Instead of simply telling your prospects what you offer, tell them how you will solve their problems. It makes a big difference in how prospects understand your brand, and focusing on the benefits has a better chance of leading them to follow through.
Another very important element of your postcard campaign is to make sure that recipients know what to do with the information you have provided them. Common CTAs include “Call today to learn more,” or “Visit our web site for more information.” This element should stand out from the rest of the information on your postcard, so that recipients can easily take action.
Contact Information and Return Address
Immediately after your call-to-action should be your contact information. It does not make sense to tell prospects to call you, without leaving them your phone number right afterwards. You should also include a return address, in case you send your postcard to a customer whose information needs to be updated. This will increase your credibility with prospects—they will know you are an established business with a physical location.
Get a Good Mailing List
There’s no point in spending hours and days working on a beautiful postcard, if you don’t know who to send it to. The key to having a successful postcard marketing campaign is in your mailing list. You need to be sure that your list includes prospects that will actually be interested in your offer when they receive it.
Direct Mail Postcard Printing and Mailing Services by Macromark
These direct mail postcard template tips are a great way to gain leads and turn prospects into loyal clients. At Macromark, we have the means to help you set up various formats to reach your custodmers and boost your response rate. We can help you understand this opportunity to reach your prospective customers through the use of our quality mailing lists, and make a lasting impact that keeps them involved with your brand. We can provide all the information, advice, and assistance you need to get your marketing campaign up and running. Our services also include print media, copywriting services, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information on how we can help grow your business, contact us at 1-(845) 230-6300.
Photo Credit: iStock.com/Tashatuvango