How Important Is Creativity in Advertising?
When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster. How does creative direct mail advertising work? Here’s what you need to know about how the two work together, plus some creative direct mail marketing ideas to get you started.
Why Creativity in Advertising Is Important
One of the benefits of using a creative direct mail ad is that it provides a tangible way for prospects to connect with you. When people shop online, they are bombarded with video ads, remarketing, and all other kinds of product placements. It’s second nature to click the “x” when an ad pops up, or fast forward a YouTube video to skip the commercial. By delivering direct mail ads to your customers and prospects, you get your message right into their hands, making it more difficult for them to ignore or dismiss you.
Part of a Digital Strategy
Creative direct mail strategies are also a helpful tool to connect prospects and customers to your web site or online store. They can access your social media platform, send you e-mails for more information, or call you about a purchase. This multi-channel approach helps you make more of an impact on your audience and expands your reach.
You can make your advertising campaign anything but normal. You are more likely to grab your audience’s attention by using elements that are rare or surprising, and that stray away from commonplace or obvious ideas. By focusing on the uniqueness of your ideas, or the features that you want to sell, your ad can tell the story that you want to get across in an interesting way.
Another good tip for your creative advertising campaign is to link your product to different uses or ideas. For example, if you are selling a multi-purpose cleaning product, show images of all of the different ways that it can be used. Showing how your product can serve multiple functions in a consumer’s life will add value to your ad.
Take care to make sure your ad is high-quality and shows appealing visuals and font. The production quality should be top notch, you should include clever descriptions, and use an original color palette that reflects your brand. Consumers are often drawn to ads that don’t look like traditional ads, but are more of an art piece.
Tips for Creative Direct Mail Marketing
With more and more businesses sending out online and direct mail ads, you’ll need to make a personal connection with your audience to cut through. You can include personalized messages at each point along the direct mail chain, such as a photo of the company leader on the first ad, or a handwritten note to a customer after they make a purchase.
Keep it Simple
There’s a balance you need to maintain when creating an interesting direct mail marketing piece. It shouldn’t be boring, but you also shouldn’t overwhelm readers with too much information. If your ad looks unique, has all the important details you need your audience to know, and is easy to read, you’re on your way to success.
If you want to push your audience to take action in the near future, you should provide discounts for a limited time. For example, if your organization is promoting eye exams, you can offer 50% off if the consumer comes with a family member or friend. There are many different ways you can include discounts in your ad campaign, but be very clear about what benefit the consumers will receive.
Define Your Reasons for the Offer
Readers subconsciously want to know why you are offering the products or services that you are. By explaining the purpose of your products and services you can give prospects peace of mind, and help them respond to your ad.
Provide a Strong Guarantee
Your ad is either going to encourage readers to follow through for more information or make a purchase, or leave them disinterested. By providing a strong guarantee, such as “money-back” or “100% satisfaction rate” you will help them feel more confident about their purchase.
Include a Call to Action
There’s no point in making efforts to follow the above steps without a call to action. Your call to action tells your audience how to respond. It brings together everything that you just talked about, and provides a way for them to connect with you. For example, “Call us today for more information at…” or “Visit our web site at…” You can even include your social media usernames so they can stay up to date with future product launches and get to know your brand on a more personal level.
How Macromark Can Help with Your Direct Mail Campaign
If you are looking for a reputable direct mail campaign company to help you put your creativity to good use, Macromark can help you. Our team of experts can help you understand this opportunity to reach your prospective customers and make a lasting impact that keeps them involved with your brand. We can provide all the information, advice, and assistance you need to get your direct mail marketing campaign up and running. Our services also include print media, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.