Good Newspaper and Magazine Advertising and Marketing Tricks for Your Business
With so much confusion about the merits of each type of media and the benefits they offer businesses, some people overlook media and formats with a solid reputation. In doing so, they miss key new customer acquisition opportunities making it more difficult to improve, or even just operate, their business.
Magazine and newspaper or print advertising is a media channel that can offer consistent advantages for businesses looking to increase their success through advertising. With so many specialty publications along with local and National newspapers still being published, there’s no reason for businesses not to consider using these print vehicles for their advertising campaigns and generate success between the pages.
Picking the Right Publications
When considering magazine and newspaper advertising, it’s important to at first know what’s available. If you comb the racks or do searches online, you’ll see a huge number of publications; you’ll want to pinpoint the ones related to your business.
For most businesses, finding the appropriate trade or consumer publications is essential. These are the magazines and newspapers that would be appropriate for interested parties in a particular industry or psychographic who read and who will take notice of its content. There are thousands of advertising opportunities with ad sizes ranging from a quarter page to a full page ad. Individuals still enjoy turning the pages of publications and many of the newspapers and magazines that moved to online formats only have recently announced that they will begin publishing hard copies once again.
Why Pricing Matters in Advertising
With print advertising pricing for the space ad is your only cost for marketing. The nice thing about print advertising is that publishers are really hungry for business or space advertising clients. The rates being offered for space in magazines and newspapers, especially remnant or last minute published deals is at an all-time low. That means there are great opportunities for you the marketer to reap the benefits of this media and to give yourself a greater return on investment.
Businesses and consumers alike are all looking for new things in 2014 that will impact their lives, careers, families and their businesses. If you’ve got a product or service to advertise don’t overlook one of the oldest and most cost effective and responsive media available. Space ads work and they deliver a great return on investment.
Whether you’re looking for direct marketing options or new multimedia business solutions, Macromark has the right information, staff, and tools to help businesses in whatever capacity they need. Contact Macromark at (845) 230-6300, by e-mail at [email protected], or check out the web site at www.macromark.com for more information.
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