Funny Print Ads That Will Make You Laugh
To maximize your advertising effectiveness, you should think beyond your product and more in terms of humor and entertainment. Print media ads that contain humorous elements are more memorable to consumers because they trigger an emotional response that is pleasant and contagious. Brands like Old Spice, Budweiser, and Koodo use funny characters, catch phrases, and jingles to grab your attention and leave a lasting impression. In both digital and print media platforms, this method has proven its effectiveness countless times. Here are some ways brands have used humor in their newspaper advertising to gain success.
Examples of Print Ads that Use Humor
Kayaking Jumbo Peanut: Elephant Choking
This ad will have you gasping for air! To advertise the brand’s jumbo peanuts pack, Kayaking illustrated a photo of an elephant performing the Heimlich maneuver on another elephant, as it coughs out one of the jumbo peanuts. The fun the brand had with this ad is clearly seen with the strong visual concept.
Lazer Bicycle Helmets: Hospital Bed
To advertise its bike helmets, Lazer used a photograph of a man lying in a hospital bed with his entire body in a cast, except for his head. In a comical way, the ad suggests that using its helmet will prevent any damage to the most important part of your body.
Zoo Safari: Blend In
Watch any nature show and you will learn about how animals in the wild like to blend into their environments when they’re hunting and hiding from their predators. For Zoo Safari’s ad, they play with this idea of blending in by showing the reflection of the bottom of a lion’s face in a window, as the upper half of a nervous woman’s face peeks out of the open space.
Coca-Cola Light: Anti-Gravity
To emphasize how few calories Coca-Cola Light has, they used an antigravity concept on the poured-out drink to show just how light it really is. Clever!
Covergirl Teens: Anime Mascara
If you’ve ever watched anime, you’ll understand just how large their eyes always are. To emphasize how well Covergirl Teens’ mascara makes your eyes pop, they showed a juxtaposition of an anime character with one large eye, thanks to the mascara, and one small (strange-looking) eye without it!
Olympus Special Zoom Binoculars: Too Close
Adventurers love to explore and will often put themselves at risk to see incredible sites and amazing animals. With tools like binoculars, this is made possible. Although the need for binoculars when exploring is obvious, Olympus went the extra mile by creating a hilarious ad that shows just how effective their binoculars are. As a woman looks through the lenses, a wild bird suddenly appears on top of it, as if to say the zoom is so good it’s almost like having the animal right in your face!
Utopolis Group of Cinemas: Titanic Fail
For most people, reality is never as great as imagination. Using this concept, Utopolis Group of Cinemas used a photo of a couple attempting the famous Titanic pose at the edge of a boat. However, the faces on the models look twisted in shock and disappointment as a seagull flies into the woman’s face. Hilarious! Sometimes, things are just better left to the imagination of movies.
3M Scotch Magic Tape: Overload
To emphasize just how much Scotch tape can handle, the brand went to the next level by showing a jay truck carrying a pile of hay three times its size, strapped together with tape. Overemphasis definitely grabs the eye!
McDonald’s: The Real Milkshake
McDonald’s has been making a greater effort in recent years to show just how natural their ingredients are in their food products. This particular ad expresses that idea in the hilarious way. Want real milk in your shake? It doesn’t get any more authentic than a cow jumping on a trampoline!
Listermint Mouthwash: Ambulance
Bad breath is a serious problem, so serious that if you need to be resuscitated by a first responder, you may not get the help you need if your breath still smells like onions from your lunch. That’s the funny message Listermint expresses in their mouthwash ad.
Fresh Step Cat Litter: Cross-Legged Cats
To emphasize just how effective Fresh Step’s cat litter is at eliminating odors, they used a Photoshopped image of a cat holding its bladder! This ad clearly shows that if the cats can’t smell their own litter spot, homeowners definitely won’t.
WMF Grand Gourmet Knife: Too Sharp
Cutting fruit and vegetables with a dull knife is the dread of any cook, so to emphasize its Damasteel blade, WMF decided to illustrate that their knife is so sharp it cuts through the vegetable and cutting board!
How Macromark Can Help with Your Print Advertising
When used properly, humor can cut through the noise and help you stand out. If you can make your reader laugh, you build an emotional connection with them. Anything you say beyond that point is going to be meaningful. If you want to improve the effect of your print media ads, consider adding humor to them.
To catch the eyes of your prospects and grow your customer base through effective advertising, consider working with our newspaper advertising agency. With our help, you can improve your marketing strategy by creating priPnt media advertisements that engage your prospects and appeal to their emotions and interests. We can help you stand out from your competitors and engage readers, both of which are essential to growing your customer base and getting consumers to visit your store or web site.
If you want to experience the advantages of a successful print media strategy, seek direction from the experts. Macromark can help you set up a successful print advertisement campaign. We can provide all the information and assistance you need to get your print catalog marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.
Latest posts by David Klein (see all)
- How Media Buyers Can Help You with Newspaper Ads - May 21, 2019
- Elements of Ad Layouts for Magazine Advertisements - May 10, 2019
- Factors That Affect the Cost of Ads in Magazines - May 1, 2019