Advantages of Hiring a Professional Copywriter Macromark 2018-12-31 00:43:36 Our Blog

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Advantages of Hiring a Professional Copywriter

Jan 2 | By:  Categories: Our Blog

As your business grows you may notice you have less time to handle all the various responsibilities and customer demands. Delegating some of this work to someone else is a great way to help you focus on what’s most important. Copywriting marketing services are a huge asset to growing businesses. These professional writers are trained and experienced at writing copy that works for your readers and expresses your goals and messages clearly and creatively. Here are some of the advantages of hiring a professional copywriter.

copywriter

Image: iStock.com/Artur

Gets the Job Done Effectively

Perhaps the reason you are considering a professional marketing copywriter is because you simply do not have enough time to do your own writing during the day. You may have more important tasks to manage, and writing does take up a lot of time. If you want your writing quality to bring value to your readers, it’s a good idea to delegate them to someone else.

Perfectly Captures Your Services

Professional writers do more than write creative articles—they also capture your services. They are trained to understand as much as they can about different industries and write quality copy that reflects the message of the company in an understanding way for readers. Industry-specific writers are also available, who may be more appropriate for your specific purpose.

Brings a Fresh Perspective

Experienced copywriters are intelligent. They know how to solve problems and adapt content to a variety of purposes. With their industry experience, they will have a unique, fresh perspective to invigorate your copy with personality. Professional copywriters can manage your content while you juggle the other important areas of your business. Being so involved can leave you using overly technical language or getting stuck in how to explain your products or services to your customers. Copywriters can help resolve this issue.

Less Grammatical Errors

Another reason you may be considering hiring a copywriter is because you may have difficulty explaining your thoughts on paper or in type. You may not know what words to use or what structure to form your ideas. The good news is that this is where copywriters are experts. Direct mail copywriting involves precise attention to detail on how sentences are formed, and this content needs correct grammar to sound professional. Outsourcing your copywriting will help you get quality writing out every time.

Persuasive Content

At its heart, copywriting is a form of marketing, and marketing needs to be seductive and appealing to consumers to have an impact. Copywriters have the creative ability to write content that entices readers to seek more information or take an action like making a purchase. When copywriters write persuasive content, it usually has the following elements:

  • Empathizes and relates with readers’ problems
  • Conveys passion and creates impact with word choice and sentence structure
  • Increases legitimacy with social proof
  • Communicates genuine value
  • Indicates how your product or service resolves a problem

Content Variation without Losing Tone

Another reason to use copywriting advertising services is to maintain your brand’s tone while also giving your content variety and flavor. Instead of writing the same things over and over again, copywriters can help you keep your content new and interesting while maintaining the tone you want to keep.

Craft Different Content Formats

Copywriters can expand the formats you use for copy. There are many types you can use, including e-mails, marketing newsletters, articles, blog posts on your web site, and more. They can help you choose a functional format for each piece you need written that will attract and interest readers.

Up-to-Date with Every Single Google Change

Many companies use Google to advertise, whether to help users find their business or boost their revenue by gaining leads. However, every time the search engine changes its algorithm, your content could get lost or become obsolete. With all these major changes happening on a regular basis, you may need someone who knows about them and can help you get the most up-to-date content and SEO that abides by Google’s updates.

You Will Get Fresh, New Content All the Time

A vital part of online marketing is creating fresh, new content that isn’t a repeat of something you’ve already written. It can be tempting to reuse old content to streamline and save time, but it looks sloppy and lazy to readers, and Google. Hiring a copywriter will save you time and with their fresh ideas and industry knowledge, they can create unique, new content to keep your web site fresh and interesting.

Get Social

When a copywriter handles your content, you can focus on getting social with it. You can create a matching social media post to coordinate with each blog post, or direct your readers through the copy to your other materials.

How Can We Help?

E-mail and marketing copywriting don’t have to take up all your time. If you have multiple responsibilities to handle, you can delegate your copywriting and SEO to a professional writer. These writers can help target your audience, produce enticing headlines, keep your copy customer-focused, and much more.

With over 30 years of experience, Macromark has grown to become one of the leaders of the direct mail industry. We help our clients target consumers with precision through our comprehensive list offerings, and work with clients on placing effective ads. We can help you stand out from your competitors and engage readers with our copywriters, and help you grow your customer base and inspire them to visit your store or web site.

If you are looking for a company to help lead your next direct mail marketing campaign, we’re the team you need. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.

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David Klein

David Klein

David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+