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Creative Direct Mail Marketing Ideas that Boost Response
Oct 18 | By:  Categories: Our Blog

Are you trying to reach more prospects through your direct mail marketing campaign? Have you run out of creative direct mailer ideas? You’ve come to the right place. There are many helpful and creative direct mail marketing ideas that will inspire you to create pieces that have all the right elements to attract prospects and […]

How to Identify the Right Customer in Direct Mail
Oct 6 | By:  Categories: Our Blog

If you want to have a great direct mail campaign, you need to understand all the moving pieces that are essential for its proper execution. Not only do you need to mail your content to people who fit the qualifications of your campaign, you also need to make sure that you are lowering your cost-per-acquisition […]

How Does the Media Buying Process Work?
Oct 3 | By:  Categories: Our Blog

If you are trying to attract customers to your business, you may consider the media planning and buying process. This process can help you reach your target market and have an impact on them through various outlets. How does this process work? Here’s what you need to know about the process and some media buying […]

How to Generate Leads with Direct Mail Postcards
Sep 25 | By:  Categories: Our Blog

When you invest time and effort into postcard printing and mailing, you want to be sure that you are reaching your target audience and generating leads. While today’s digital age seems to elevate online marketing over direct mail, there are many advantages with postcard mailing services that will not only grab the attention of your […]

Why Is Copywriting in Direct Mail Campaigns Important?
Sep 20 | By:  Categories: Our Blog

Anyone can write a post on a web site, but it takes skill and creativity to bring quality and value to copywriting for marketing. Many people think copywriting is simple and effortless, however, it is a skill that requires work. Good quality direct response copywriting advertising helps keep the content creation focused on what is […]

How Interesting Direct Mail Formats Help Increase Response Rates
Sep 15 | By:  Categories: Our Blog

Testing out interesting or unusual direct mail formats is a great way to bring an organization new design innovations and new ideas for clients. Testing direct mail formats provides valuable insights into many aspects of this kind of promotion and outreach, and it can enhance your production capabilities. Whether the format works or not, these […]

Tips for Choosing the Right Direct Mail Printing and Mailing Service
Sep 6 | By:  Categories: Our Blog

Searching for the right direct mail printing and mailing service can sometimes be a challenge. One company may provide terrific printing options, but may be lacking when it comes to mailing services. It may be tempting to work with two companies to meet all the needs of your unique direct mail strategy, but it is […]

What Are the Advantages of Print Media Over Electronic Media?
Aug 29 | By:  Categories: Our Blog

Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogues are more effective at targeting customers and making a lasting impression. Here are some […]

How Direct Mail Holiday Catalogs Still Work Today
Aug 18 | By:  Categories: Our Blog

You may be like many businesses out there that have switched to online marketing from print catalog marketing. For a while, this method has saved companies money thanks to the rise and popularity of the digital world for promotion and sales. Surprisingly, however, the companies that have maintained their print catalog campaigns in tandem with […]

The Elements of an Effective Marketing Strategy with Print Catalogs
Aug 14 | By:  Categories: Our Blog

A catalog marketing strategy is an effective way to promote your brand. Despite the digital age, print catalog marketing has continued to provide effective success for businesses by presenting information to customers when they are offline. The convenient format of catalogs allows people to take your product information with them on their commutes, while they […]