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Questions to Ask before Hiring a Copywriter
Feb 4 | By:  Categories: copywriting, Our Blog

Did you know that one of the hardest parts of content marketing is creating content? When you need landing pages, meta descriptions, social media posts, CTAs, etc., you may want to hire an e-mail and marketing copywriter to get your message across effectively and correctly. Hiring a copywriter can be a challenge on its own. […]

Difference between Premium vs. Remnant Inventory
Jan 22 | By:  Categories: Our Blog, Print Media

When searching for affordable and valuable advertising space in a newspaper or magazine, there are generally two kinds of ad space available: premium and remnant ad space. Both spaces offer some level of value to advertisers, but which option is the best when cost is factored in? Larger businesses may have the revenue to use […]

Factors Affecting Newspaper Advertising Costs
Jan 11 | By:  Categories: Our Blog, Print Media

Using newspapers to advertise your business, product, or service is a great option despite the popularity of digital advertising. However, ad placement in the paper can be expensive, depending on the location, size, type of ad, and day of the week, among other factors. If you’re looking for a way to get discount newspaper advertising, […]

Advantages of Hiring a Professional Copywriter
Jan 2 | By:  Categories: Our Blog

As your business grows you may notice you have less time to handle all the various responsibilities and customer demands. Delegating some of this work to someone else is a great way to help you focus on what’s most important. Copywriting marketing services are a huge asset to growing businesses. These professional writers are trained […]

Reasons and Examples of Why Package Insert Programs Work
Dec 17 | By:  Categories: Our Blog

Package insert marketing has proven to be effective for a variety of brands, especially since package insert programs have the potential to boost revenue by drawing prospects in and largely benefit businesses. To have a successful insert marketing program, there are some guidelines and tips to be mindful of. What is a PIP? What are […]

Trends in Print Media Marketing
Dec 10 | By:  Categories: Our Blog

Marketers have been wondering for years if print is dead. With each year that goes by, brands who make a living through print advertising continue to promote its benefits. While some companies can easily see the value in print advertising for their business goals, others need more convincing. The following print ad trends for 2018 […]

How Direct Response Copywriting Helps in Branding
Dec 3 | By:  Categories: Our Blog

Although direct mail content isn’t rocket science, many businesses miss the mark when they send their marketing mail to their audience. Without crafting the right kind of content, you could easily miss out on customer responses. Direct response copywriting is just one aspect of marketing, but it has a lot of power to lead you […]

How Important Is Creativity in Advertising?
Nov 23 | By:  Categories: Our Blog

When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster. How does creative direct mail advertising work? Here’s what you need to […]

How to Connect with Millennials Using Direct Mail Marketing
Nov 14 | By:  Categories: Our Blog

Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials represent opportunity, and for those marketers using direct mail, the opportunity is not only present, but can […]

The Power of Print Magazine Ads: They Won’t Die So Easily!
Oct 25 | By:  Categories: Our Blog

When was the last time you read a newspaper or bought a magazine? The answer most likely depends on whether you follow a niche interest or enjoy keeping up with current events. Print magazine advertisements and magazine ads seemed to have lost the interest of consumers after the more-convenient digital platforms gained momentum. Ads on […]