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Top 20 Creative Print Ads During Christmas
Dec 1 | By:  Categories: Our Blog

Tons of businesses today are focusing all of their attention on digital marketing efforts, but are missing out on the success they could achieve from print media ads and newspaper advertising. Newspaper advert campaigns are a great way to use vibrant images to grab consumers’ attention and convince them of the value and benefits of […]

How Important Is Creativity in Advertising?
Nov 13 | By:  Categories: Our Blog

When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster. How does creative direct mail advertising work? Here’s what you need to […]

The Benefits of Newspaper Advertising vs. Magazine Advertising
Nov 3 | By:  Categories: Our Blog

Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small and large as part of a cohesive marketing strategy. That being said, newspapers and […]

Practices for a Successful Direct Mail Campaign
Oct 31 | By:  Categories: Our Blog

Direct mail marketing can be a simple and effective process if you know how to conduct a proper campaign. In an age when communication is more likely to occur over a screen, direct mail has still found a way to flourish. This is because it works, and skilled marketers know it. We’ve discussed some general […]

Creative Direct Mail Marketing Ideas that Boost Response
Oct 18 | By:  Categories: Our Blog

Are you trying to reach more prospects through your direct mail marketing campaign? Have you run out of creative direct mailer ideas? You’ve come to the right place. There are many helpful and creative direct mail marketing ideas that will inspire you to create pieces that have all the right elements to attract prospects and […]

How to Identify the Right Customer in Direct Mail
Oct 6 | By:  Categories: Our Blog

If you want to have a great direct mail campaign, you need to understand all the moving pieces that are essential for its proper execution. Not only do you need to mail your content to people who fit the qualifications of your campaign, you also need to make sure that you are lowering your cost-per-acquisition […]

How Does the Media Buying Process Work?
Oct 3 | By:  Categories: Our Blog

If you are trying to attract customers to your business, you may consider the media planning and buying process. This process can help you reach your target market and have an impact on them through various outlets. How does this process work? Here’s what you need to know about the process and some media buying […]

How to Generate Leads with Direct Mail Postcards
Sep 25 | By:  Categories: Our Blog

When you invest time and effort into postcard printing and mailing, you want to be sure that you are reaching your target audience and generating leads. While today’s digital age seems to elevate online marketing over direct mail, there are many advantages with postcard mailing services that will not only grab the attention of your […]

Why Is Copywriting in Direct Mail Campaigns Important?
Sep 20 | By:  Categories: Our Blog

Anyone can write a post on a web site, but it takes skill and creativity to bring quality and value to copywriting for marketing. Many people think copywriting is simple and effortless, however, it is a skill that requires work. Good quality direct response copywriting advertising helps keep the content creation focused on what is […]

How Interesting Direct Mail Formats Help Increase Response Rates
Sep 15 | By:  Categories: Our Blog

Testing out interesting or unusual direct mail formats is a great way to bring an organization new design innovations and new ideas for clients. Testing direct mail formats provides valuable insights into many aspects of this kind of promotion and outreach, and it can enhance your production capabilities. Whether the format works or not, these […]