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How Direct Response Copywriting Helps in Branding
Dec 3 | By:  Categories: Our Blog

Although direct mail content isn’t rocket science, many businesses miss the mark when they send their marketing mail to their audience. Without crafting the right kind of content, you could easily miss out on customer responses. Direct response copywriting is just one aspect of marketing, but it has a lot of power to lead you […]

How Important Is Creativity in Advertising?
Nov 23 | By:  Categories: Our Blog

When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster. How does creative direct mail advertising work? Here’s what you need to […]

How to Connect with Millennials Using Direct Mail Marketing
Nov 14 | By:  Categories: Our Blog

Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials represent opportunity, and for those marketers using direct mail, the opportunity is not only present, but can […]

The Power of Print Magazine Ads: They Won’t Die So Easily!
Oct 25 | By:  Categories: Our Blog

When was the last time you read a newspaper or bought a magazine? The answer most likely depends on whether you follow a niche interest or enjoy keeping up with current events. Print magazine advertisements and magazine ads seemed to have lost the interest of consumers after the more-convenient digital platforms gained momentum. Ads on […]

Reverse Mortgage Marketing Myths Debunked
Oct 15 | By:  Categories: Our Blog

Reverse mortgage marketing has been on an upswing over the past two decades. This growth is attributed to massive promotional efforts, including advertisements on television and online. Although the reverse mortgage was designed to give retirees the chance to keep their homes and manage the ever-rising cost of living, without proper advisement and guidance, there […]

8 Print Ads That Prove Print Media Isn’t Dead
Oct 5 | By:  Categories: Our Blog

Although digital advertising has pushed ahead and evolved in ways print media could not, the latter still performs its role as a personalized outlet to deliver messages to a targeted audience. The remaining readership of print media is more dedicated than ever, which is a desirable quality for brands that want to use it as […]

How Print Media Improves Brand Recall Value
Sep 24 | By:  Categories: Our Blog

At the beginning of your new marketing or communications campaign, you may be looking for ways on how to improve your branding. When choosing your method of advertising to increase brand awareness, the options you have are print, television, and online. Print marketing outperforms other forms of marketing, despite the myth that it is outdated […]

Print Ads That Will Tug on Your Heart: How Emotions Improve the Effectiveness of Advertising
Sep 14 | By:  Categories: Our Blog

Studies show that shoppers are more motivated to make a purchase when they feel an emotional connection to it. Emotional responses to ads have a greater impact on a person’s intent than the content of the ad itself. The following print media ads aren’t necessarily encouraging people to make a purchase, but they are asking […]

Funny Print Ads That Will Make You Laugh
Sep 4 | By:  Categories: Our Blog

To maximize your advertising effectiveness, you should think beyond your product and more in terms of humor and entertainment. Print media ads that contain humorous elements are more memorable to consumers because they trigger an emotional response that is pleasant and contagious. Brands like Old Spice, Budweiser, and Koodo use funny characters, catch phrases, and […]

How Can a Newspaper Ad’s Position Bring You More Sales?
Aug 24 | By:  Categories: Our Blog

Many organizations and businesses advertise in daily and weekly newspapers, but did you know that placement has a lot to do with their success? Newspaper advertising is more than placing your ad anywhere in the paper and distributing it. It takes careful consideration when placing newspaper ads. You must choose the right location in the […]