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Basics of Local Newspaper Advertising
Jun 13 | By:  Categories: Our Blog

Local newspaper advertising is a marketing strategy that has been working for many businesses as it is a more direct way of reaching prospects and sending out your brand message. By focusing on your local customers, you can attract them to your brick-and-mortar store or entice them with an offer that is relevant to their […]

Tips for Creating Effective Direct Mail Pieces
Jun 1 | By:  Categories: Our Blog

With the rising competition of online advertising, brands will need to get even more creative with their direct mail campaigns. It takes more than a simple postcard to get a reader’s attention and drive them to perform a certain action. If you’re planning a campaign and need advice on how to make it interesting, here […]

Secrets of Amazing Direct Mail Campaigns
May 25 | By:  Categories: Our Blog

Direct mail marketing is when a mail service delivers promotional printed material to a brand’s target audience. The goal of direct mail marketing campaigns is to use brochures, catalogs, postcards, newsletters, cards, and sales letters to get a brand’s message directly into the hands of its highest potential prospects to encourage them to act. Creating […]

Leftover Newspaper Advertising: A Low-Cost Marketing Option
May 14 | By:  Categories: Our Blog

If you are looking for low cost advertising options, print media has a lot to offer. Unlike online ads that are quickly dismissed or closed by readers, print advertising leaves a lasting impression, especially if you want to display colourful graphics and use a large percentage of ad space. This is why remnant or leftover […]

The Effectiveness of Insert Newspaper Advertising
Apr 23 | By:  Categories: Our Blog

Targeted insert marketing through newspapers and magazines still has a strong impact on audiences for a number of reasons. Newspapers are still read by many adults on a regular basis, and magazines are welcomed by consumers as they seek information on new products and services. You can take advantage of these print media platforms and […]

All About Package Insert Programs (PIP)
Apr 12 | By:  Categories: Our Blog

Package insert marketing has proven to be effective for a variety of brands, especially since package insert programs have the potential to boost revenue by drawing prospects in and largely benefit businesses. To have a successful insert marketing program, there are some guidelines and tips to be mindful of. What is a PIP? What are […]

12 Effective and Creative Magazine Ads
Apr 5 | By:  Categories: Our Blog

There are many reasons why posting local magazine ads is still relevant and effective for today’s marketing. They engage millions of people on a regular basis, boost your return on investment (ROI), and generates brand awareness to increase sales. Agencies are making a serious amount of money from selling advertising space in magazines, and that’s […]

How to Influence People with Print Newspaper Ads
Mar 20 | By:  Categories: Our Blog

Despite the rise of the Internet and online marketing, the impact of print media on consumers remains powerful. Companies are using market research and knowledge of human behavior to create ads that connect to their emotions and ethics and encourage them to inquire for more information or make a purchase. If you want to know […]

The Most Common Elements of Print Advertisement
Mar 8 | By:  Categories: Our Blog

Print advertising comes in a variety of forms: brochures, coupons, fliers, business cards, billboards, and magazine or newspaper ads. Print ads are thought to be outdated, but brands like Ikea are still seeing incredible benefits from using catalogues and print media marketing. If you want to benefit from print ads or are considering using print […]

Print Media Trends for 2018
Feb 25 | By:  Categories: Our Blog

Marketers have been wondering for years if print is dead. With each year that goes by, brands who make a living through print advertising continue to promote its benefits. While some companies can easily see the value in print advertising for their business goals, others need more convincing. The following print ad trends for 2018 […]