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All About Package Insert Programs (PIP)
Apr 12 | By:  Categories: Our Blog

Package insert marketing has proven to be effective for a variety of brands, especially since package insert programs have the potential to boost revenue by drawing prospects in and largely benefit businesses. To have a successful insert marketing program, there are some guidelines and tips to be mindful of. What is a PIP? What are […]

12 Effective and Creative Magazine Ads
Apr 5 | By:  Categories: Our Blog

There are many reasons why posting local magazine ads is still relevant and effective for today’s marketing. They engage millions of people on a regular basis, boost your return on investment (ROI), and generates brand awareness to increase sales. Agencies are making a serious amount of money from selling advertising space in magazines, and that’s […]

How to Influence People with Print Newspaper Ads
Mar 20 | By:  Categories: Our Blog

Despite the rise of the Internet and online marketing, the impact of print media on consumers remains powerful. Companies are using market research and knowledge of human behavior to create ads that connect to their emotions and ethics and encourage them to inquire for more information or make a purchase. If you want to know […]

The Most Common Elements of Print Advertisement
Mar 8 | By:  Categories: Our Blog

Print advertising comes in a variety of forms: brochures, coupons, fliers, business cards, billboards, and magazine or newspaper ads. Print ads are thought to be outdated, but brands like Ikea are still seeing incredible benefits from using catalogues and print media marketing. If you want to benefit from print ads or are considering using print […]

Print Media Trends for 2018
Feb 25 | By:  Categories: Our Blog

Marketers have been wondering for years if print is dead. With each year that goes by, brands who make a living through print advertising continue to promote its benefits. While some companies can easily see the value in print advertising for their business goals, others need more convincing. The following print ad trends for 2018 […]

8 Inspiring Examples of Successful Print Advertisements
Feb 21 | By:  Categories: Our Blog

Depending on how long you have been running your business, you may have thought the rise of television and the Internet were the end of print media. As you, and many other business owners have noticed, the medium continues to thrive. Although people have been predicting the death of print newspapers and print advertisements for […]

The Best Creative Newspaper Advertisement Ideas Used for Business Promotion
Jan 29 | By:  Categories: Our Blog

Many brands think newspaper and magazine advertising campaigns are ineffective, and that online marketing is the right solution for today’s consumers. On the contrary, there are many benefits of print newspaper and magazine ads that draw customers in and keep their attention longer. From magazine subscriptions to the daily newspaper to direct mail postcards, people […]

How Do Newspapers Influence Buying Decisions?
Jan 15 | By:  Categories: Our Blog

According to study findings, newspaper advertising is the top ranked media source. At every stage, newspapers hold considerable sway with encouraging consumers to make a purchase. All other forms of media (except web sites) diminish in importance when it comes to the purchase decision. How exactly do newspaper ads influence buying decisions? Here’s what you […]

Facts and Myths about Newspaper Advertising
Jan 5 | By:  Categories: Our Blog

For decades, newspapers were the main source for information about world news, local events, and other important and interesting information. It was also the way in which reporters would release information from their sources and contacts for local communities to read. At the beginning of newspaper production, there was a longer delay in the delivery […]

The Secret to Creating a Successful Newspaper Ad Campaign
Dec 13 | By:  Categories: Our Blog

Many businesses stay away from newspaper advertising and print media ads, because they believe the platform has died. On the contrary, the newspaper industry has actually gained momentum with nearly 70 percent of the population still reading newspapers regularly. This is great news for publishers, however, many businesses have still not been able to see […]