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Reverse Mortgage Marketing Myths Debunked
Oct 15 | By:  Categories: Our Blog

Reverse mortgage marketing has been on an upswing over the past two decades. This growth is attributed to massive promotional efforts, including advertisements on television and online. Although the reverse mortgage was designed to give retirees the chance to keep their homes and manage the ever-rising cost of living, without proper advisement and guidance, there […]

8 Print Ads That Prove Print Media Isn’t Dead
Oct 5 | By:  Categories: Our Blog

Although digital advertising has pushed ahead and evolved in ways print media could not, the latter still performs its role as a personalized outlet to deliver messages to a targeted audience. The remaining readership of print media is more dedicated than ever, which is a desirable quality for brands that want to use it as […]

How Print Media Improves Brand Recall Value
Sep 24 | By:  Categories: Our Blog

At the beginning of your new marketing or communications campaign, you may be looking for ways on how to improve your branding. When choosing your method of advertising to increase brand awareness, the options you have are print, television, and online. Print marketing outperforms other forms of marketing, despite the myth that it is outdated […]

Print Ads That Will Tug on Your Heart: How Emotions Improve the Effectiveness of Advertising
Sep 14 | By:  Categories: Our Blog

Studies show that shoppers are more motivated to make a purchase when they feel an emotional connection to it. Emotional responses to ads have a greater impact on a person’s intent than the content of the ad itself. The following print media ads aren’t necessarily encouraging people to make a purchase, but they are asking […]

Funny Print Ads That Will Make You Laugh
Sep 4 | By:  Categories: Our Blog

To maximize your advertising effectiveness, you should think beyond your product and more in terms of humor and entertainment. Print media ads that contain humorous elements are more memorable to consumers because they trigger an emotional response that is pleasant and contagious. Brands like Old Spice, Budweiser, and Koodo use funny characters, catch phrases, and […]

How Can a Newspaper Ad’s Position Bring You More Sales?
Aug 24 | By:  Categories: Our Blog

Many organizations and businesses advertise in daily and weekly newspapers, but did you know that placement has a lot to do with their success? Newspaper advertising is more than placing your ad anywhere in the paper and distributing it. It takes careful consideration when placing newspaper ads. You must choose the right location in the […]

Newspaper Ads for Retail Business
Aug 14 | By:  Categories: Our Blog

Using newspaper ads for your retail business is one of the most effective ways to entice your prospects. Newspaper ads involve several elements that are essential and cannot be taken for granted. While many businesses dismiss the idea of advertising through print media because of the rise of online advertising, there are huge benefits to […]

How Print Media Influences Purchase Decisions
Aug 3 | By:  Categories: Our Blog

Every day, the average American is exposed to up to 10,000 advertisements, and this number is growing as ads are now found on social media or hidden in less obvious places. Learning how to connect with your audience and influence their purchase decision is vital to keeping up with the competition. But with the popularity […]

Important Newspaper Advertising Basics and Dimensions
Jul 25 | By:  Categories: Our Blog

Newspaper advertising offers exposure and leads, and although it can be expensive to post ads in regional and national papers, you can get the most return on investment by making careful decisions about where you post your ad. Even better, if you want to share your product, new business, or service in local newspapers, you […]

Dos and Don’ts of Newspaper Advertising
Jul 13 | By:  Categories: Our Blog

Newspaper advertising is still used as a primary means of attracting customers; however, creating the right strategy can be difficult. If you’ve already spent months on trial and error, you may need a few tips for newspaper advertising to bring you the success you’ve been looking for. Although no campaign is perfect off the bat, […]