An Overview of Advertisements in Magazines
When people think about newspaper and magazine advertising, images of the large, glossy, national publications often come to mind. For a small or medium-sized business, thinking about competing for ad space like that seems impossible. Thankfully, that is not the case. Like many other forms of advertising, many large publications have local sections that make way for smaller businesses. Even better, these sections are a bit larger than what smaller business may be used to, which gives them the opportunity to reach a larger geographical region that stretches beyond their local neighborhood. Posting advertisements in magazines is a great tool for businesses that have smaller or niche stores that carry specialized products. People who love these hobby shops will travel the distance to find a new supplier or expert who can provide products and services for their hobbies, plus, they will spread the word about the business to their contacts with similar interests.
Types of Magazine Advertising
Magazine advertising differs in many ways. Aside from the ad size, there are different types, which include display ads, advertorials, classifieds, and special promotions. Special promotions may include products to be featured in an article or a series of articles on a particular subject.
Special Ad Promotions
Special ad promotions is essentially a category with its own subcategories. For example, a special ad containing different online courses may be published alongside an article about learning options abroad. These online educational institutions would be told about the segment from an advertising sales rep and offered ad space in that issue. A multitude of schools with the same target audience could all be showcased, making the rates affordable and allowing each institution the chance to reach a huge consumer audience. Additionally, the author of an article can endorse specific products and the companies would not have to pay for the mention of their products.
Often found at the back of magazines, classified ad space typically involves a few lines of text with contact information and a call to action. A logo or small photograph is included. Classifieds are much less expensive than full or partial page ads; however, readers may not turn to the classified ad section and the business opportunity may be risked.
This type of ad usually requires an entire page in the main part of a magazine. Most advertorials are written in the form of a story with an eye-catching headline. Magazine readers tend to gravitate towards these ads as they can be confused with part of the content. Due to laws in many areas about this confusion, words like “advertisement” should be placed at the top of the ad.
Display ads are the most easily recognizable of all magazine ads. They display products in a clear way along with some text. This type of ad is more expensive than the others, and mainly national brands are found on the pages of the most popular publications.
Posting ads in magazines is a major benefit to businesses—the higher quality images can have a bigger impact on potential customers than direct mail or newspaper ads. These full color images provide a clearer picture of the product, giving the public a better idea of your brand. Additionally, since magazines cater to a specific demographic, such as people who belong to a certain age group or industry, businesses and brands are almost guaranteed to reach their target audience. Advertising agencies for magazine ads can help businesses make ongoing communication with their target audiences, allowing you to engage with them early in the buying cycle. Ads in magazines stimulate reader interest, prompting them to take further action such as visiting the company’s web site or calling in for more information.
How to Choose a Magazine Advertising Agency
Before choosing the right advertising agency, it is important to think about the type of publication you want to buy ad space in. Ask questions such as: What is the magazine’s circulation? What demographic is the readership? How often is the magazine published? How is it distributed? What are the special sections or themes planned for the year ahead? It also helps to ask the agency about their rates—smaller businesses may want to do their research to find cheap magazine advertising if they are on a strict budget. Here are some points do consider before choosing an ad agency to help you with your marketing strategy.
- How well does the agency understand your brand or business’s objective?
- Do they have a detailed process to follow to identify and understand your best opportunities?
- How do they manage complex projects that involve multiple media?
- What do their samples of creative work look like?
- What is their knowledge of your market?
Learn the Benefits of Working with Macromark
If you’re searching for a reliable ad agency to sell advertising space in magazines, Macromark can provide you with the solutions you need. Our team can help you launch a successful direct mail marketing campaign, or find the best magazines and newspaper ad rates for your budget. We are a leading, highly reputable, and progressive customer acquisition, retention, and monetization media company. Relying on vastly experienced sales staff, aggressive marketing efforts, and cutting-edge IT support, we will acquire new customers for you at the lowest possible cost and we can maximize the revenue potential of your customer file.
Macromark offers marketing services that match clients’ schedules and with a quick turnaround time. When you run a magazine ad campaign with Macromark, you’re working with a team of professionals who have been in business for over 30 years. Our team of experts will work closely with you to select the right ad spaces that reach your target audience and generate new leads or sales. Our services also include print media, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.