Macromark Weighs In On Small Salon Generating $7,500 In Revenue From A Single Direct Mail Campaign
Macromark (www.macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is weighing in on a small salon business that generated $7,500 in revenue from a single direct mail campaign.
DaVarah Salon and Spa is a small business in Moline, Illinois. They were able to generate $7,500 from just one mailing to 2,000 customers on their mailing list. (Source: “DaVarah Salon and Spa Case Study,” PostcardMania.com, last accessed May 26, 2016; http://www.postcardmania.com/case-studies/beauty-services/davarah-salon-and-spa.)
“I think people have this notion of what kind of businesses can benefit from direct mail marketing,” says Dave Klein, president of Macromark. “Truth is that pretty much every business, small, large, or in between, from any industry can really gain some traction from a focused direct mail campaign. DaVarah is proof of that.”
The DaVarah campaign was aimed at existing customers. The goal was to find a way to get these customers to return to the salon and spa for more services.
“When thinking of the lifetime value of a customer, you have to continually be nudging them just so they remember that they actually enjoy your product or service,” Klein continues. “Launching a direct mail campaign targeting your existing customers is a great way to do that and the results often speak for themselves.”
After mailing out the postcard to 2,000 existing customers just one time, DaVarah saw results. The first two or three weeks saw them receive 150 responses and $7,500 in sales.
“Here’s a small business who took a chance on a direct mail marketing campaign and it succeeded,” Klein says. “Direct mail is not just for a certain type of business. It’s not just for large businesses, either. Small businesses can budget wisely and still generate positive ROI.”
Macromark Inc. specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one of the largest direct mail and targeted-list brokers in the U.S. and provides additional services in e-commerce, insert media, print media buying, and database marketing services.