Macromark Weighs in on 2017 Postal Service Promotions for Small Businesses
Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on the 2017 postal service promotions for small businesses.
The United States Postal Service (USPS) has chosen to address two issues many mailers had with their service. First, they have put out their promotional schedule earlier than in the past. Second, they have added provisions for small- and medium-sized businesses (SMBs) to include some cost savings. (Source: Urbanski, A., “2017 Postal Promotions Get Out of the Gate Early,” DMNnews.com, June 6, 2016; http://www.dmnews.com/postal/2017-postal-promotions-get-out-of-the-gate-early/article/501192/.)
“The fact that they put out the schedule early is something that benefits larger businesses that need ample lead time for their campaigns,” says Dave Klein, president of Macromark. “The savings portion is more for the small businesses, and that’s key because many SMBs are now looking to increase their direct mail marketing.”
The program for SMBs is called the “Direct Mail Starter Promotion” and increases the discount rate on promos from USPS from the two percent of prior years to five percent. There are requirements, such as a QR code or similar link, but it becomes easier now for SMBs to get started with direct mail campaigns.
“It seems the USPS is making an effort to make mailing more accessible and affordable,” Klein observes. “That’s definitely a good thing moving forward, as businesses are now able to better plan its campaigns and do so at better rates.”
The 2017 Postal Service calendar is also filled with repeat promotions. These include mobile shopping, emerging and advanced technology, sensory and interactive engagement, tactile, personalized color transpromo, and value reply mail.
“It is important for direct mail businesses to be up-to-date on all of the goings-on with the Postal Service,” Klein concludes. “Otherwise they, their clients and those clients’ customers will all suffer the consequences.”
Macromark is one of the top direct mail marketing companies in the country.