Dave Klein CEO/President
David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 20 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used.
Adam Moran Executive Vice President
In 1995 armed with his Accounting Degree and beginning his business career in accounts payable, the last thing on Adam’s mind was that he would one day become one of the industry’s premier brokers. However, bored with accounting, he soon moved to a brokerage assistant position. After a small mailer took him up on his recommendation, he was well on his way to a long, successful career in list brokerage and direct marketing consultation. Today, Adam is recognized as a true expert in his field and has helped countless clients launch or dramatically grow their business. His areas of specialty include Health, Business Opportunity, Self Improvement and Adult Entertainment. As a Macromark partner, he also plays a pivotal role in setting the company’s objectives, developing a professional sales staff and directing key business initiatives.
Rick Sarli Chief Financial Officer
Rick Sarli has been with Macromark since 2010 and is responsible for all financial and operational activities. Before joining Macromark, Rick spent 15 years with Direct Media, Inc. as their Chief Financial and Chief Operating Officer. Rick spent several years as a public auditor with Laventhol and Horwath, CPA’s and Assistant Controller at Mobius Management Systems, Inc., a software development company.
Steven Keats Executive Vice President
Specializing in Financial and Business Opportunity, Self-Improvement, Financial, Health supplements and Seminars, Steven Keats came to Macromark with a BBA in Marketing Management from St. John’s University and Baruch College. He has worked for several marketing companies such as Prescott Lists, Dependable Lists, and Venture Direct Worldwide, but has achieved his greatest success as Executive Vice President at Macromark after only 7 years working there.Some of the many reasons Steven has become so successful in the industry are that he has excellent working relationship with clients, and understands their business goals and objectives. His ability to provide solutions that meet or exceed clients’ expectations is second to none.Utilizing excellent business judgment and time management skills, he has managed to balance his efforts, multi-tasking to ensure sales goals and deadlines are consistently met or exceeded. He is a proven self starter, working independently, while contributing to the success of the entire company and multi divisions, and assists companies in understanding how critical success factors are measured, achieved, and reported to help establish short and long term goals.
Ed Bocknik Director of Print Media
Ed serves as Director of Macromark’s Print Media Services Group, established to help clients explore magazine, newspaper, FSI and other space advertising opportunities. In conjunction with the Steve Wexler Creative Services Group, the division provides media planning and research, media buying, creative design, copywriting and print production services. Prior to joining Macromark, Ed spent 25 years with Direct Media where over the years he headed the firm’s list management division, spearheaded development of a new eCommerce group and led the company’s advertising initiatives. While at DMI, he worked closely with such clients as Spiegel, Omaha Steaks, Newsweek, Hearst Publishing, Ziff-Davis, SkillPath Seminars and the Alzheimer’s Association. Ed is a graduate of Iona College where he earned a BBA in Marketing and Communication Arts and where he subsequently earned his MBA in Marketing.
Maria Bongarzone Client Services Manager
Maria, a specialist in handling business opportunity, diet/health and construction accounts is a 15 year veteran in the industry. She is a graduate of Quincy Business Institute, and has been supporting Macromark’s brokers for the past 6 years.
David Boyd Client Services Manager
With 9 years in the industry, Dave Boyd is a valuable asset to the Macromark list management team. He graduated from Western Connecticut State University, and specializes in managing Business Opportunity, Financial and Infomercial lists.
Grace Bruno Client Services Manager
Grace joined Macromark, Inc. two years ago and brought with her extensive knowledge and experience in all aspects of Compiled and Residential Lists. Her attention to detail and client needs has allowed her to excel in every aspect of the reseller business. Grace has been in the list business for more than a decade and has proven to be a valuable asset to our organization.
Steven Carrara Vice President of New Business Development
Steven brings over 13 years experience in list management, list brokerage, database marketing and analytic services. Steven’s primary focus is generating new business by increasing Macromark’s market share in our core markets and he also looks to provide growth in new and under-leveraged markets. Steven also works with other Macromark associates on new product development as Macromark continues to launch new products and divisions within the organization.Spending more than a dozen years working for a few of the top list companies and direct marketing agencies, Steven’s experience in B2C and B2B marketing, modeling and analytic services, database development and e-marketing is instrumental as we continue to offer innovative multi-channel solutions to Macromark’s current and prospective clients.
Carla Ciulla Client Services Manager
Handling the brokerage orders for some of our most important clients in the health, financial and business opportunity fields, Carla has been with Macromark for the past 8 of a 20 year career in the industry. She is a graduate of Mercy College with a Bachelors degree.
Paula Dazi Client Services Manager
With 8 years experience in the industry, Paula has joined the Macromark team to become a part of our busy list management group. She specializes in the management of Business Opportunity lists.
Erin Delaney Vice President of Sales
With 9 years of experience in the industry, Erin joined Macromark’s team to lend her expertise in the fields of Health, Financial and Business Opportunity lists.She is a graduate of Western Connecticut University, and is well on her way to an extremely successful career with the Macromark team.
Cathy Gilmore Client Services Manager
A resident health file expert, Cathy has been a top list management performer. She graduated from Westchester Community College, and is poised for a very long and fruitful career in the industry.
Joanne Iadarola Vice President of Sales
As a 21 year veteran of the industry, Joanne started her career at RMI where she worked on a variety of consumer clients. She later joined Mal Dunn Associates where she spent 16 years as their main B2B list expert where she specialized in the IT, Continuing Education, Publishing and Seminar markets. Joanne was involved with new media development, creative issues, and a customer centric focus which allowed her to be an all around marketing partner with her clients. Prior to joining Macromark, Joanne continued her career as Vice President at Media Advisor Group and Key Marketing Advantage where she was involved in new business development, operations and provided strong sales and creative marketing strategies. Joanne holds a B.S in Marketing from Mercy College.
Steve Klein Vice President of Sales
An attendee of the University of Iowa, Steve Klein came to Macromark with 20 years experience in the industry. He has achieved the title of Vice President of Sales through his exemplary relationships with his clients, resulting in considerable financial gains for Macromark. Steve currently puts his focus on the Business to Business market with an emphasis on High-Tech companies. He is also well versed in the consumer market.
Jennifer Luposello Senior Vice President of Sales
After graduating from Gettysburg College, Magna Cum Laude, Jen began her direct marketing career in 1989 as a brokerage assistant at Walter Karl. A year later she joined Mal Dunn Associates where she worked her way up from assistant to Director of List Brokerage Services learning and excelling in all facets of the list brokerage business including test recommendations, negotiations, circulation planning, product launches, segmentation refinement and response analysis. She made the move to Macromark in 2006 and has been instrumental in expanding the company’s presence in the financial/investor marketplace. In addition to the investment market, she has extensive experience developing and growing clients in the publishing, continuity, self improvement, teen, spirituality and health marketplaces.
Gary Martin Vice President of Sales
Gary Martin is a Deans List Graduate of St. John’s University where he earned his Bachelor of Arts Degree in Political Science. He began his marketing career in 1994 while working for Nynex, a local telephone service provider and stayed thru many changes as Nynex became Bell Atlantic and then later, Verizon. His duties at the phone company included selling telephone services to business accounts. As a successful telemarketer with the phone company, Gary was soon promoted to Call Center Manager and he has been involved with Direct Marketing ever since. Gary’s experience with outbound telemarketing naturally lent itself to a career in direct marketing so he accepted an opportunity to conduct List Brokerage services as an Associate at Mal Dunn Inc. in 1998. Gary has been helping companies both large and small develop strategies to bring their products and services to market thru the use of direct response vehicles like direct mail and telemarketing ever since. His extensive experience in Consumer and Business markets as well as his roster of nationally recognized clientele has earned him a place at Marcromark Inc. as Vice President of List Sales. Gary enjoys working with all clients, big or small, helping them grow their business and expanding their reach.
Mary Ellen Meyer Client Services Manager
15 years in the industry and going strong! Mary Ellen graduated from The College of Westchester and is a specialist in lists pertaining to health/diet, business to business, financial and business opportunity, and she has proved this time and time again during the past 7 years at Macromark.
Angela Nicolosi Vice President of Sales
Angela heads up our compiled data and reseller divisions. She began her career in 1987 at Walter Karl in the accounting department and continued her career at various other marketing firms excelling in virtually every aspect of this business including corporate sales, list management, database building and sales, and compiled / residential list sales. Angela comes to Macromark, Inc. with 21 years industry experience and an extensive background in client retention and business development. Angela is responsible for the overall sales and marketing of Macromark’s compiled list division and plays a key role in mailer expansion and vendor relationships.
Tiffany Poellot Client Services Manager
A Mercy College graduate, Tiffany has worked in list brokerage/management for the past 9 years. Macromark has been lucky enough to have her on our team for the past seven of those years.