Archive for the ‘Marketing’ Category

Supplement marketers can make physicians their partners in promoting preventive care.

Tracy DonohueAmericans spend billions of dollars each year trying to stay or get healthy. The diet, health, nutritional supplement, pharmaceutical, and medical industries all play a part in today’s health market. Nutritional and vitamin supplements are intended as preventive measures, while doctors are involved in diagnostic and treatment measures when there is an existing illness.

It seems that an overall comprehensive approach, combining preventive care with the treatment of illness or symptoms, would create optimum healthcare for today’s health-conscious consumer. This balance would include a combination of traditional and alternative medicine, with the patient’s best interest and health in mind.
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