Archive for the ‘Direct Marketing’ Category

Alive and Kicking: Direct Mail Still Works for Nutrition Products
May 6 | Categories: Direct Marketing, heatlh supplement

This article was posted on the Nutritional Business Journal and written by Carlotta Mast.

I cancel every paper catalog that is mailed to me and send promotional mailings straight to the recycle bin without reviewing them. I also do a lot of my shopping and research via the Web and never purchase anything via a 1-800 number, so I naturally assumed that direct mail was on its last, dying breath. Well, apparently I’ve been wrong. According to David Klein, CEO and president of Macromark Inc., direct mail is still very much alive—especially in the dietary supplement and nutrition market. “Direct mail advertising for nutritionals is booming,” said Klein, whose company specializes in direct marketing and mailing list management for nutrition products. “Every year we do more and more business in this space.”direct mail
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Why Does Direct Mail Work For Supplements?
May 6 | Categories: Direct Marketing, heatlh supplement

Marketers have many channels to choose from when developing acquisition strategies. Direct Mail is a great way to prospect or acquire new supplement customers for many reasons.

There are several advantages that direct mail offers when it comes to marketing your supplement products.

Here are the main advantages of using direct mail for prospecting:

•    There exist vast sources of competitive lists available to mail your sales piece to.
•    Demographics of supplement buyers are ideal for direct mail marketing.
•    Life time value of customers is greatest when acquired through direct mail.
•    The sales piece or mailing piece gives you unlimited space to tell your “story”.
•    You can establish a one to one relationship with your customer.

The lifeline to a successful business in direct mail is to have ready, abundant and  a growing number of sources for prospecting.  While a lot of companies have transitioned advertising dollars to the internet, when it comes to the supplement market, direct mail continues to grow and prosper.  This is good for nutritional supplement companies. From a marketing and product perspective this trend not only makes sense but it should continue for years to come. Nutritional Supplements
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Macromark Awarded List Management of Little Blue Book
Dec 9 | Categories: Direct Marketing, List Management

We are pleased to announce that Macromark has been awarded List Management of the Little Blue Book. The Little Blue Book is the #1 source of accurate and responsive Physician contact information. This source was created by a Physician, specifically for Physicians.

lbbsmallThe Little Blue Book is the ultimate Physician mailing list resource, ideal for many needs. It contains all 430,000 practicing physicians and is continuously updated by experts. No other guide or resource is more accurate than the Little Blue Book. It is well-known for more than twenty years. Receive excellent response rates and reduce waste. The Little Blue Book is your ideal, targeted Physician’s resource guide. Now this list is available directly to you from Macromark.

Macromark is so confident you will see success with the Little Blue Book mailing list, we offer deliverability guaranteed or 10x your money back. Please speak to our List Management Specialist, Eva Perretti regarding this unique offer. For a limited time, get the new iPod Video Nano for Free when booking your meeting with Macromark.

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Welcome to the Macromark Blog!
Dec 9 | Categories: Direct Marketing, List Management

Macromark, Inc. is a leading, highly reputable and progressive acquisition, retention and monetization media company. Relying on a vastly experienced sales staff, aggressive marketing efforts and cutting edge IT support, Macromark will acquire new customers for you at the lowest possible cost and will maximize the revenue potential of your most valuable asset, your customer file. The company also provides key e-commerce, insert media and database marketing services. Today, Macromark is recognized as one of the industry’s fastest-growing direct marketing companies with over 300 consumer and business-to-business clients, in the US, Canada and Internationally.

Macromark’s Data Solutions is your source for resident, consumer, business and specialty list needs. Whether you are seeking to reach consumers by specific lifestyle, geographic segments with demographic data, local businesses or specialty mailing lists (doctors or associations) we offer unparalleled audience targeting at the best price with the best service.

Our resident mailing list reaches every household in the United States and our consumer mailing list allows you to target by age, income, presence of children and more. The business mailing list reaches every business in your geographic area and can be segmented by size of company, home business, contact name and more. The Data Solutions team offers the best price, incomparable coverage and professional, personalized service. Let our buying power and experience work for you.

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