Category Archives: Our Blog

How Free-Standing Inserts Boost Your Marketing

There are endless benefits of free-standing inserts (FSIs) when compared to remnant advertising or direct mail. While all three options are great for boosting your readership and gaining leads for your marketing campaign, FSI marketing has some additional advantages that you won’t want to miss out on. They can help you upsell, attract new customers, […]

How to Choose a Remnant Advertising Agency

Buying remnant print advertising space is a great way to showcase your business and gain leads at a fraction of the cost. Newspapers that would normally be too costly to post your ads in upfront often have remnant magazine ad space available to purchase. Working with a reliable remnant advertising broker can help you make […]

Most Common Print Media-Buying Myths

Buying remnant advertising in print media can be very effective at targeting your audience and getting response for your ads. That being said, there are common print media-buying myths that discourage many brands from seeing the benefits of newspaper advertising. While these myths may seem realistic, they are all false. Here are the top myths […]

How to Use Newspaper Ads for Lead Generation

Using newspaper advertising for lead generation can be an extremely cost-effective method if done the right way. Lead generation with print media allows you to access a large audience for a minimal cost per reader. Although you are competing with other editorial content in the newspaper, there are minor changes you can make to your […]

How to Buy Remnant and Standby Newspaper Ads

If you’re looking into discounted newspaper ad space to showcase your services, products or business, there are some helpful tips to note. Media companies rarely sell all of their advertising space, and this unsold space can be purchased at incredibly reduced costs. Instead of media companies missing out on opportunities to sell ad space, they […]

Revealing Statistics about Direct Mail and Small Businesses

Direct mail continues its resurgence in the face of an overwhelmingly digital era. This is no small feat, as many experts foresaw the decline and possibly even the elimination of direct mail from marketing. We’re seeing now that the opposite is happening, and more and more businesses are including direct mail pieces into their overall […]

3 Factors Contributing to Growth of the Sports Nutrition Market

It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we peruse social media, we are inundated with both personal […]

Connecting Direct Mail with Interactive Marketing

Marketing today should not be looked at as a singular process. By now, marketers should have a clear understanding that any marketing efforts should be done in tandem on multiple platforms. One such of these pairings is combining direct mail marketing with interactive marketing. Interactive marketing is essentially when marketers are able to react to […]

Marketing Nutritional Supplements

If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2% between now and 2020. In addition to that, new companies are sprouting up every day. As more research is […]

Assessing Nutritional Supplement Trends for 2016

It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of nutritional supplement. Whether it’s to aid with digestion, athletic performance, pregnancy, or brain […]