Category Archives: Our Blog

What Is Every Door Direct Mail (EDDM) and Its Benefits?

Every Door Direct Mail, abbreviated to EDDM, is a program by the U.S. Postal Service (USPS) that markets businesses to every door of the neighborhood without using a mailing list. Using this program, businesses can easily reach their target customers in a specific area without going over their budget as the service comes at a […]

Print Advertising Is Still Alive

How many times are we going to read a story about the death of print advertising? In the time it takes to read this article, we’re sure another 10 will be printed making claims about the ineffectiveness of print advertising. Yet, despite all of the critics pointing to diminishing ad sales as a clear cut […]

Advantages of Local Newspaper Advertising

If you want to increase brand recognition, foot traffic, product sales, and repeat business, buying ad space in local newspapers is a great place to begin. Although radio and television have their advantages, local papers offer many benefits that help you achieve a good return on investment and boost your leads and sales. Here are […]

Subscription Box Direct Mail Marketing Services

As consumer interest for products grows, direct mail marketing is making a comeback. Consumers enjoy the more personal approach to monthly deliveries of their favorite or niche items. Pet toys, gourmet snacks, makeup, razors, skincare products, and more are being sent to customers’ doors on a monthly basis thanks to subscription box services—often for a […]

How to Retain Monthly Subscription Box Members

Monthly subscription box services can be hugely beneficial to keeping a business or brand stable. The monthly income through loyal subscribers provides a reliable starting point for your budget and boosts your marketing strategy by giving you access to a niche market. Unfortunately, unless customers are in it for the long run, each month’s success […]

What if I Want to Advertise in Newspapers: Cost, Benefits & Options

If you want to buy remnant advertising, you’re in for huge savings and great benefits that will bring more awareness to your products or services. Additionally, the cost to advertise in newspapers is much more affordable than using other media for a variety of reasons. If you want to learn the benefits of print media […]

How Free-Standing Inserts Boost Your Marketing

There are endless benefits of free-standing inserts (FSIs) when compared to remnant advertising or direct mail. While all three options are great for boosting your readership and gaining leads for your marketing campaign, FSI marketing has some additional advantages that you won’t want to miss out on. They can help you upsell, attract new customers, […]

How to Choose a Remnant Advertising Agency

Buying remnant print advertising space is a great way to showcase your business and gain leads at a fraction of the cost. Newspapers that would normally be too costly to post your ads in upfront often have remnant magazine ad space available to purchase. Working with a reliable remnant advertising broker can help you make […]

Most Common Print Media-Buying Myths

Buying remnant advertising in print media can be very effective at targeting your audience and getting response for your ads. That being said, there are common print media-buying myths that discourage many brands from seeing the benefits of newspaper advertising. While these myths may seem realistic, they are all false. Here are the top myths […]

How to Use Newspaper Ads for Lead Generation

Using newspaper advertising for lead generation can be an extremely cost-effective method if done the right way. Lead generation with print media allows you to access a large audience for a minimal cost per reader. Although you are competing with other editorial content in the newspaper, there are minor changes you can make to your […]