Why Are Printed Catalogs Still Relevant? Macromark 2017-08-02 09:04:39 Our Blog

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Why Are Printed Catalogs Still Relevant?

Aug 2 | By:  Categories: Our Blog

catalog marketing strategy

Thanks to technology, customers can easily order online, over landlines, and even from their smartphones. With so many choices right at the fingertips, it’s no wonder businesses are asking, why printed catalogs are still around. Surprisingly, catalog marketing is still thriving for businesses around the world. Retail giants like Amazon and IKEA rely heavily on their catalog marketing strategies, and customers are still drawn into their business because of these printed tools. If you are wondering how to benefit from catalog marketing advantages, there are companies that can help you. But first, here are some reasons why print catalogs are still relevant for your business.

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Reasons Why Print Catalogs Are Still Relevant for Your Business

Harder to Dismiss

One of the biggest advantages of print catalogs is that it is tangible. Aside from needing to turn pages, reading something printed is a passive and relaxing activity. When customers pick up a catalog, they can get valuable information immediately, but when they search for something online, they have to do more work and filter through the mess to get what they need. Also, print catalogs tend to keep an audience longer than a web page, which is quickly skimmed and closed. Catalogs are left on coffee tables, at doctors’ offices, and on bus and taxi seats, because most people will hesitate before throwing something tangible out. It’s much easier to close a browser window tbenefits of a print catalog strategyhan it is to throw away a catalog that was mailed to you.

Multichannel Shopping

Print catalogs are very effective for driving customers to your other channels. In your catalog, you can share your mailing address, telephone number, store location address, social media links, and your web site. Your catalog can provide all the contact information needed for your customer, so that they can connect with you online.

More Sales

Print catalog marketing can lead people to your web site, where they can make purchases. This physical way of reaching customers gives you an advantage over businesses that only draw in customers through online methods. Customers can browse the products you offer, and they will be more likely to follow through with a purchase on your web site. It also gives you extra credibility.

Get Catalog Marketing Support at Macromark

If you want to reap the benefits of a print catalog strategy, you may want to seek direction from the experts. Direct mail catalog marketing companies like Macromark can help you understand this opportunity to grow and acquire a larger customer base. We can provide all the information, advice, and assistance you need to get your print catalog marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.

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David Klein

David Klein

David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+