Printed Catalogs Drive Online Traffic to Your Web Site Macromark 2017-08-08 00:04:07 Our Blog

Our Blog

Speak with a direct marketing professional to create a targeted mailing list for your upcoming campaign:
captcha

Once your information is submitted, a direct marketing professional will contact you.

Printed Catalogs Drive Online Traffic to Your Web Site

Aug 7 | By:  Categories: Our Blog

why are printed catalogs still aroundDespite the advantages and convenience of Internet marketing strategies, many successful businesses still incorporate catalog marketing strategies to grow their customer base. One of the reasons why printed catalogs are still around is that they have stood the test of the time. Even after all of the hype of the Internet and e-commerce, there is still a growing number of companies going back to print media or, keeping it around. How do printed catalogs drive online traffic to your web site? If you want to learn about the integration capabilities of this strategy, here’s what you need to know.

iStock.com/artpritsadee

How Printed Catalogs Drive Online Traffic to Your Web Site

There are several reasons why mailing catalogs is valuable to your business, even if you are an e-commerce-based company. Here are just a few reasons why a print marketing program is vital to a multichannel system.

Tangible Shopping Experience

The way consumers shop on the web is not the same way they do in a print catalog. People enjoy the physical experience of turning pages and highlighting or circling items that appeal to them. Many catalogs are coffee table pieces that are saved for years and years to be reviewed. People can “dog-ear” pages so that they can reference certain items later on, while Internet shoppers are generally on the hunt for a specific item when they go online. When compared, print catalogs have the advantage here.

Targeted Approach

Print catalogs are more effective for new buyers because they are more targeted towards a specific industry. Searching on the Internet for what you need can be more difficult and time-consuming, as it requires the customer to know exactly what they want. Since print catalogs target a business’ specific audience and market, the customer can benefit from having information about products they are interested in, delivered to their mailbox.

Encourages Further Research

When consumers are enticed by the visuals and text in a print catalog, the get inspired to seek more information about products and services by visiting the company or brand web site. A huge percentage of people who find out about a brand through their catalog visit their web site to find out more about the products and see what other items are available online. This is why print catalogs should always have information about your web site and social media channels.

Get Catalog Marketing Support at Macromark

If you want to reap the advantages of a catalog marketing strategy, you may want to seek direction from the experts. Macromark, Inc. can help you understand this opportunity to grow your customer base. We are a catalog and direct mail marketing company that can provide all the information, advice, and assistance you need to get your print catalog marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.

The following two tabs change content below.
David Klein

David Klein

David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+