How to Market Your Subscription Box Business Macromark 2017-05-30 23:30:54 Our Blog

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How to Market Your Subscription Box Business

May 30 | By:  Categories: Our Blog

Macromark's Subscription Box

Using direct mail marketing for subscription box services is one way you can get new customers. Gaining new leads and encouraging prospects to become loyal customers is one of the most important and challenging aspects of any business. Monthly subscription box marketing provides many benefits to businesses, such as keeping customers on board month after month through the format of your subscription box marketing plan. You can benefit from a steady monthly income that only ever increases, as long as you keep your customers interested and committed to your products. Here are some ways to market your subscription box business.

4 Ways to Market Your Subscription Box Business

The Power of Friends

Word of mouth may not be the most tech savvy method of getting new customers to subscribe to your products, but it is the easiest place to start. It’s as simple as telling your friends and family about the service and encouraging them to sign up. Three major benefits of this method are that you may get your first orders through the door, those first customers may share the message with their own networks, and you can get early feedback on your products to help you improve your service. This free method of advertising can go a long way, so make sure you are taking the steps necessary to win over and amaze your friends and relatives as well as your customers.

Social Media Marketing

Setting up social media accounts on Facebook, Instagram, and Twitter is easy. You can invite your friends to like your page, share your products and services using graphics and photos, and post updates on the progress of your business or special features of your products. That being said, your social media presence is about more than these strategic tactics. Social media could be your most powerful way to create customer awareness, drive traffic, and gain subscribers. Due to the way social media connects so many people worldwide, your reach is greater than ever. It is important that you go about social networking the right way by scheduling posts (not bombarding your channels) and using visual media such as short videos and photographs to get some attention.

E-mail Marketing

Compiling a reliable customer/prospect e-mail list is another great way to promote your subscription box service. You can send out a few e-mails a week comprised of creative visuals and editorial content to keep customers aware of what each monthly box includes, for example. You can also use e-mails to create automated and personalized recommendations for registered customers, based on their previous purchase history or recently viewed listings. It might be a good idea to try sponsoring an e-mail newsletter with a web site or blog that already has an established e-mail contact list.

Content Marketing

Having content written and posted on an ongoing basis is a great way to promote your subscription box service. You should create content based on what your subscription box includes, whether it be makeup, toys, books, stationery, or fandom merchandise. You can promote this content using social media posts or e-mails. These types of posts bring in a lot of organic search traffic.

Get Direct Mail Marketing at Macromark

Subscription box direct mail marketing provides terrific benefits to businesses. Committed customers can receive products they enjoy monthly, and your business can achieve sustainable and growing income that flows in from automatic payments. But where do you begin? If you want to learn more about this opportunity to acquire and grow a new customer base, Macromark can help you. We can provide all the information, advice, and assistance you need to get your direct mail marketing campaign up and running. Our services also include print media, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.

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David Klein

David Klein

David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+