How to Choose a Remnant Advertising Agency Macromark 2017-02-28 05:43:06 Our Blog

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How to Choose a Remnant Advertising Agency

Feb 27 | By:  Categories: Our Blog

remnant advertisingBuying remnant print advertising space is a great way to showcase your business and gain leads at a fraction of the cost. Newspapers that would normally be too costly to post your ads in upfront often have remnant magazine ad space available to purchase. Working with a reliable remnant advertising broker can help you make wise decisions and negotiate with papers about the space available to you. But how do you choose a good remnant advertising company to work with and advise you? Here are some important aspects to consider.

Things to Consider before Choosing a Remnant Advertising Agency

Here are a few important areas that a good remnant advertising network will have. If they are successful in these points, then you are on your way to having a successful run with your remnant advertising projects.

Experience and Exposure

It is important to find a remnant newspaper advertising company that has a solid track record of successes for its clients. Even better, find one with a good rapport with television and radio stations as these companies can get you even better rates. If their print media typically gets high exposure, then your ads will have better success.

Compatibility

Is the agency able to match your needs and expectations? If you can work well with them, and if they understand your goals and what they need to do to help you achieve them, then you have found a good company to work with. If you are constantly experiencing misunderstandings and conflict, this stressful relationship will impact your campaign’s performance.

What Is Your Goal?

Find an agency that will hear your business goals. The more an agency is willing and able to understand your business, company, product, service, or objectives, the better their strategies will align with your plan.

Advertising Channel Type

Choose whichever advertising channel type is most suitable to your goals whether it be daily or weekly newspapers/magazines, weekly or monthly shared mail blasts, radio/television advertising airtime, or billboards.

Cost/Discount

When you invest in remnant newspaper ads, you are benefiting from drastically discounted prices for major exposure in magazines, newspapers, and print media. In some cases, you can pay 75% less than the original price. This low cost is great for companies with a small budget for ads but need access to media that is out of their league.

Questions to Ask before Choosing a Remnant Print Advertising Agency

A good agency will be flexible but also knowledgeable of industry success stories to guide you and advise your strategy. If your agency is able to help you achieve your advertising goals or has a track record of successful work with previous clients, then you can be confident that you are putting your ad marketing in good hands. The following questions are important things to ask yourself before selecting a remnant print advertising agency.

  • Who is your audience and what is your reach?
  • What size ad should you choose?
  • What page or region is your ad going to be on?
  • What day of the week is your ad going to be printed?
  • What percentage of the newspapers that get distributed on that day of the week actually get read?
  • What percentage of those people actually read to the back page?
  • Are you using print in addition to other media?
  • Are you using print to engage more customers and bolster awareness for your brand?
  • Will you have a dedicated account manager at the agency, or will you be talking to many different people?
  • Does the agency have relationships with the publications you want to target?
  • Will the agency consult with you to make sure that your print media buy is aligned with your goals, or will they merely do whatever you tell them to do regardless of how well it will work?
  • What are you looking for in terms of pricing?

Macromark’s Newspaper/Media Buying Services

With over 30 years of experience, Macromark has grown to become one of the leaders of the direct mail industry. We help our clients target consumers with precision through our comprehensive list offerings, and work with clients on placing effective remnant ads. If you are looking for a company to help lead your next direct mail marketing campaign, contact us at 1-(845) 230-6300 today. We’ll show you multiple ways to take advantage of our direct mail offerings and effectively reach your targets at higher rates.

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David Klein

David Klein

David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+
David Klein

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