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Revealing Statistics about Direct Mail and Small Businesses
Jan 18 | By:  Categories: Our Blog

Direct mail continues its resurgence in the face of an overwhelmingly digital era. This is no small feat, as many experts foresaw the decline and possibly even the elimination of direct mail from marketing. We’re seeing now that the opposite is happening, and more and more businesses are including direct mail pieces into their overall […]

3 Factors Contributing to Growth of the Sports Nutrition Market
Jan 13 | By:  Categories: Our Blog

It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we peruse social media, we are inundated with both personal […]

Connecting Direct Mail with Interactive Marketing
Jan 9 | By:  Categories: Our Blog

Marketing today should not be looked at as a singular process. By now, marketers should have a clear understanding that any marketing efforts should be done in tandem on multiple platforms. One such of these pairings is combining direct mail marketing with interactive marketing. Interactive marketing is essentially when marketers are able to react to […]

Marketing Nutritional Supplements
Dec 29 | By:  Categories: Our Blog

If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2% between now and 2020. In addition to that, new companies are sprouting up every day. As more research is […]

Assessing Nutritional Supplement Trends for 2016
Dec 22 | By:  Categories: Our Blog

It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of nutritional supplement. Whether it’s to aid with digestion, athletic performance, pregnancy, or brain […]

How Financial Advisors Can Improve Direct Mail Marketing Results
Dec 18 | By:  Categories: Our Blog

The thing about working in the financial sector is that you are dealing with one of the most sensitive topics for most people: their money. Whether that person has a lot or not so much, they are counting on your expertise to help them better manage their income. This takes a level of trust from […]

Using Direct Mail for Local Marketing
Dec 13 | By:  Categories: Our Blog

Direct mail has shown itself to be effective from a number of different perspectives. We’ve discussed its use in marketing everything from nutritional supplements to big banks and even online-only tech companies. For small and medium-sized enterprises (SMEs) looking to attract local customers to their physical location, however, direct mail might go beyond being beneficial […]

Print Advertising Is Still Alive
Dec 7 | By:  Categories: Our Blog

How many times are we going to read a story about the death of print advertising? In the time it takes to read this article, we’re sure another 10 will be printed making claims about the ineffectiveness of print advertising. Yet, despite all of the critics pointing to diminishing ad sales as a clear cut […]

How to Use Brand Storytelling to Optimize Direct Mail
Dec 1 | By:  Categories: Our Blog

Storytelling has become more than a buzzword in today’s culture of marketing. Brands have come to realize that if they hope to capture and keep the attention of their customers, they must be able to continually find ways to tell their story. This storytelling can be and should be done in different formats, including within […]

Direct Mail Still Works on Cyber Monday
Nov 9 | By:  Categories: Our Blog

For small businesses around the country, Cyber Monday is an important day during an important time of year. It follows the all-important Black Friday, which is essentially the official launch of the holiday season. Any small business recognizes the importance of the holidays and the potential for revenue that comes with them. When speaking of […]