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Why Big Brands Still Turn To Direct Mail Marketing to Make an Impression
Oct 17 | By:  Categories: Our Blog

After years spent turning away from physical marketing strategies in favor of digital tactics, there’s been resurgence in the other direction. Companies are realizing that there is still much to be had from direct mail marketing and physical mail campaigns. And not just small businesses, but large corporations are finding success applying direct mail marketing […]

How Marketers Can Stay Ahead of the Booming Probiotic Market
Oct 12 | By:  Categories: Our Blog

Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in sales. What’s even more exciting for marketers interested in supplement marketing is that much of […]

How One Small Business Used Direct Mail to Generate More Than $50,000 in New Revenue
Oct 7 | By:  Categories: Our Blog

Small businesses are able to make significant profits with direct mail marketing if they use the platform correctly. Even in this current atmosphere dominated by digital systems, direct mail continues to deliver high returns on investment (ROIs). The key is having focused campaign goals, some patience, and a killer mailing list. World Lab Chicago, Inc. […]

Millennials Responding Surprisingly Well to Direct Mail
Oct 3 | By:  Categories: Our Blog

Marketers automatically assume that it’s difficult to target Millennials using direct mail. This assumption is fair considering Millennials have grown up in the digital era and use their smartphones for just about everything you can imagine. But being digitally savvy doesn’t dismiss the fact that Millennials still respond to direct mail marketing as well as […]

Avoid These Direct Mail Marketing Mistakes
Aug 31 | By:  Categories: Our Blog

Marketers are always under pressure to deliver. If the company isn’t reaching its targets, marketing gets blamed. When cuts need to be made, it’s often marketing that sees some of its budget disappear. But this shouldn’t be discouraging. As a marketer, you need to be more precise and more effective. That’s where direct mail comes […]

Use Print to Drive Other Advertising Platforms
Aug 26 | By:  Categories: Our Blog

Trends are easy to fall in love with, and the digital trend is obviously here to stay, as it should. Digital platforms have defined this era much like print advertising dominated in the time before. But have advertisers been too hasty in pushing print to the backburner? We argue that yes, they have, and we […]

The 3 Best Technical Practices for a Successful Direct Mail Campaign
Aug 19 | By:  Categories: Our Blog

Direct mail marketing can be a simple and effective process if you know how to conduct a proper campaign. In an age when communication is more likely to occur over a screen, direct mail has still found a way to flourish. This is because it works, and skilled marketers know it. We’ve discussed some general […]

Innovations in Print Newspaper and Direct Mail Marketing
Aug 12 | By:  Categories: Our Blog

What’s often goes unappreciated about direct mail marketing is just how flexible it can be. There are so many avenues you can take when deciding to send out a piece of physical mail, and being innovating leads to better engagement and conversions. Nowhere is innovation more needed as it is in print newspaper. The digital […]

Architectural Design Firm Earns 200 Times ROI with Simple Direct Mail Marketing Campaign
Aug 5 | By:  Categories: Our Blog

Sometimes when marketers think of direct mail marketing, they immediately think of sending out pieces to thousands of homeowners within a specific geographic area. While this is true of a number of campaigns, for some businesses, narrowing the field to a small selection of recipients makes more sense for their goals. Architectural design firm Anderson […]

The Benefits of Newspaper Advertising vs. Magazine Advertising
Aug 1 | By:  Categories: Our Blog

Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small and large as part of a cohesive marketing strategy. That being said, newspapers and […]