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How to Use Brand Storytelling to Optimize Direct Mail
Dec 1 | By:  Categories: Our Blog

Storytelling has become more than a buzzword in today’s culture of marketing. Brands have come to realize that if they hope to capture and keep the attention of their customers, they must be able to continually find ways to tell their story. This storytelling can be and should be done in different formats, including within […]

Direct Mail Still Works on Cyber Monday
Nov 9 | By:  Categories: Our Blog

For small businesses around the country, Cyber Monday is an important day during an important time of year. It follows the all-important Black Friday, which is essentially the official launch of the holiday season. Any small business recognizes the importance of the holidays and the potential for revenue that comes with them. When speaking of […]

Using Direct Mail to Get the Jump on the Holidays
Nov 2 | By:  Categories: Our Blog

It’s November now. Halloween is over, which means all attention is now focused squarely on the holiday season. For many businesses, the holidays represent the most pivotal time of the year in regards to sales. So, efforts to get the attention of the consumer need to be ramped up, and that means adding direct mail […]

Google Turns to Newspaper Advertising to Push New Pixel Phone
Oct 27 | By:  Categories: Our Blog

In case you were wondering if newspaper advertising is dead, guess again. Google, one of the most profitable and well-known companies in the world, has turned to newspaper advertising to promote the launch of its new “Pixel” mobile smartphone. And in true Google fashion, it didn’t just buy a corner spot on page 10—it upped […]

Presidential Candidate Spend Heavy on Direct Mail for Fundraising
Oct 21 | By:  Categories: Our Blog

As the election for the next president of the United States is just a few weeks away, the country is prepared to hit the polls and vote in whomever the next president. But long before November 8, both candidates were seeking support. And looking at the numbers released on the Trump campaign, millions were spent […]

Why Big Brands Still Turn To Direct Mail Marketing to Make an Impression
Oct 17 | By:  Categories: Our Blog

After years spent turning away from physical marketing strategies in favor of digital tactics, there’s been resurgence in the other direction. Companies are realizing that there is still much to be had from direct mail marketing and physical mail campaigns. And not just small businesses, but large corporations are finding success applying direct mail marketing […]

How Marketers Can Stay Ahead of the Booming Probiotic Market
Oct 12 | By:  Categories: Our Blog

Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in sales. What’s even more exciting for marketers interested in supplement marketing is that much of […]

How One Small Business Used Direct Mail to Generate More Than $50,000 in New Revenue
Oct 7 | By:  Categories: Our Blog

Small businesses are able to make significant profits with direct mail marketing if they use the platform correctly. Even in this current atmosphere dominated by digital systems, direct mail continues to deliver high returns on investment (ROIs). The key is having focused campaign goals, some patience, and a killer mailing list. World Lab Chicago, Inc. […]

Millennials Responding Surprisingly Well to Direct Mail
Oct 3 | By:  Categories: Our Blog

Marketers automatically assume that it’s difficult to target Millennials using direct mail. This assumption is fair considering Millennials have grown up in the digital era and use their smartphones for just about everything you can imagine. But being digitally savvy doesn’t dismiss the fact that Millennials still respond to direct mail marketing as well as […]

Avoid These Direct Mail Marketing Mistakes
Aug 31 | By:  Categories: Our Blog

Marketers are always under pressure to deliver. If the company isn’t reaching its targets, marketing gets blamed. When cuts need to be made, it’s often marketing that sees some of its budget disappear. But this shouldn’t be discouraging. As a marketer, you need to be more precise and more effective. That’s where direct mail comes […]