Supplement marketers can make physicians their partners in promoting preventive care.
Americans spend billions of dollars each year trying to stay or get healthy. The diet, health, nutritional supplement, pharmaceutical, and medical industries all play a part in today’s health market. Nutritional and vitamin supplements are intended as preventive measures, while doctors are involved in diagnostic and treatment measures when there is an existing illness.
It seems that an overall comprehensive approach, combining preventive care with the treatment of illness or symptoms, would create optimum healthcare for today’s health-conscious consumer. This balance would include a combination of traditional and alternative medicine, with the patient’s best interest and health in mind.
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This article was posted on the Nutritional Business Journal and written by Carlotta Mast.
I cancel every paper catalog that is mailed to me and send promotional mailings straight to the recycle bin without reviewing them. I also do a lot of my shopping and research via the Web and never purchase anything via a 1-800 number, so I naturally assumed that direct mail was on its last, dying breath. Well, apparently I’ve been wrong. According to David Klein, CEO and president of Macromark Inc., direct mail is still very much alive—especially in the dietary supplement and nutrition market. “Direct mail advertising for nutritionals is booming,” said Klein, whose company specializes in direct marketing and mailing list management for nutrition products. “Every year we do more and more business in this space.”
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Marketers have many channels to choose from when developing acquisition strategies. Direct Mail is a great way to prospect or acquire new supplement customers for many reasons.
There are several advantages that direct mail offers when it comes to marketing your supplement products.
Here are the main advantages of using direct mail for prospecting:
• There exist vast sources of competitive lists available to mail your sales piece to.
• Demographics of supplement buyers are ideal for direct mail marketing.
• Life time value of customers is greatest when acquired through direct mail.
• The sales piece or mailing piece gives you unlimited space to tell your “story”.
• You can establish a one to one relationship with your customer.
The lifeline to a successful business in direct mail is to have ready, abundant and a growing number of sources for prospecting. While a lot of companies have transitioned advertising dollars to the internet, when it comes to the supplement market, direct mail continues to grow and prosper. This is good for nutritional supplement companies. From a marketing and product perspective this trend not only makes sense but it should continue for years to come. 
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Americans spend billions of dollars each year trying to stay or get healthy. The diet, health, nutritional supplement, pharmaceutical and medical industries all play a part in today’s health market. Consumers visit their doctors for advice and prescriptions; buy over the counter medicines, purchase health and vitamin supplements, and try to keep up with the ever-changing information about diet and exercise guidelines all in an effort to feel good and healthy. Nutritional and vitamin supplements are intended for preventative measures while doctors are involved in diagnostic and treatment measures when there is an existing illness.
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The Little Blue Book is the ultimate Physician mailing list resource, ideal for many needs. It contains all 430,000 practicing physicians and is continuously updated by experts. No other guide or resource is more accurate than the Little Blue Book. It is well-known for more than twenty years. Receive excellent response rates and reduce waste. The Little Blue Book is your ideal, targeted Physician’s resource guide. Now this list is available directly to you from Macromark.
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