What Is Every Door Direct Mail (EDDM) and Its Benefits? Macromark 2017-05-21 23:59:07 Our Blog

David Klein

David Klein
David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+

All Posts By: David Klein

What Is Every Door Direct Mail (EDDM) and Its Benefits?
May 19 | By:  Categories: Our Blog

Every Door Direct Mail, abbreviated to EDDM, is a program by the U.S. Postal Service (USPS) that markets businesses to every door of the neighborhood without using a mailing list. Using this program, businesses can easily reach their target customers in a specific area without going over their budget as the service comes at a […]

Print Advertising Is Still Alive
May 15 | By:  Categories: Our Blog

How many times are we going to read a story about the death of print advertising? In the time it takes to read this article, we’re sure another 10 will be printed making claims about the ineffectiveness of print advertising. Yet, despite all of the critics pointing to diminishing ad sales as a clear cut […]

Advantages of Local Newspaper Advertising
May 4 | By:  Categories: Our Blog

If you want to increase brand recognition, foot traffic, product sales, and repeat business, buying ad space in local newspapers is a great place to begin. Although radio and television have their advantages, local papers offer many benefits that help you achieve a good return on investment and boost your leads and sales. Here are […]

Subscription Box Direct Mail Marketing Services
Apr 28 | By:  Categories: Our Blog

As consumer interest for products grows, direct mail marketing is making a comeback. Consumers enjoy the more personal approach to monthly deliveries of their favorite or niche items. Pet toys, gourmet snacks, makeup, razors, skincare products, and more are being sent to customers’ doors on a monthly basis thanks to subscription box services—often for a […]

How to Retain Monthly Subscription Box Members
Apr 21 | By:  Categories: Our Blog

Monthly subscription box services can be hugely beneficial to keeping a business or brand stable. The monthly income through loyal subscribers provides a reliable starting point for your budget and boosts your marketing strategy by giving you access to a niche market. Unfortunately, unless customers are in it for the long run, each month’s success […]

What if I Want to Advertise in Newspapers: Cost, Benefits & Options
Apr 7 | By:  Categories: Our Blog

If you want to buy remnant advertising, you’re in for huge savings and great benefits that will bring more awareness to your products or services. Additionally, the cost to advertise in newspapers is much more affordable than using other media for a variety of reasons. If you want to learn the benefits of print media […]

How Free-Standing Inserts Boost Your Marketing
Mar 15 | By:  Categories: Our Blog

There are endless benefits of free-standing inserts (FSIs) when compared to remnant advertising or direct mail. While all three options are great for boosting your readership and gaining leads for your marketing campaign, FSI marketing has some additional advantages that you won’t want to miss out on. They can help you upsell, attract new customers, […]

How to Choose a Remnant Advertising Agency
Feb 27 | By:  Categories: Our Blog

Buying remnant print advertising space is a great way to showcase your business and gain leads at a fraction of the cost. Newspapers that would normally be too costly to post your ads in upfront often have remnant magazine ad space available to purchase. Working with a reliable remnant advertising broker can help you make […]

Most Common Print Media-Buying Myths
Jan 31 | By:  Categories: Our Blog

Buying remnant advertising in print media can be very effective at targeting your audience and getting response for your ads. That being said, there are common print media-buying myths that discourage many brands from seeing the benefits of newspaper advertising. While these myths may seem realistic, they are all false. Here are the top myths […]

How to Use Newspaper Ads for Lead Generation
Jan 27 | By:  Categories: Our Blog

Using newspaper advertising for lead generation can be an extremely cost-effective method if done the right way. Lead generation with print media allows you to access a large audience for a minimal cost per reader. Although you are competing with other editorial content in the newspaper, there are minor changes you can make to your […]

How to Buy Remnant and Standby Newspaper Ads
Jan 23 | By:  Categories: Our Blog

If you’re looking into discounted newspaper ad space to showcase your services, products or business, there are some helpful tips to note. Media companies rarely sell all of their advertising space, and this unsold space can be purchased at incredibly reduced costs. Instead of media companies missing out on opportunities to sell ad space, they […]

Revealing Statistics about Direct Mail and Small Businesses
Jan 18 | By:  Categories: Our Blog

Direct mail continues its resurgence in the face of an overwhelmingly digital era. This is no small feat, as many experts foresaw the decline and possibly even the elimination of direct mail from marketing. We’re seeing now that the opposite is happening, and more and more businesses are including direct mail pieces into their overall […]

3 Factors Contributing to Growth of the Sports Nutrition Market
Jan 13 | By:  Categories: Our Blog

It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we peruse social media, we are inundated with both personal […]

Connecting Direct Mail with Interactive Marketing
Jan 9 | By:  Categories: Our Blog

Marketing today should not be looked at as a singular process. By now, marketers should have a clear understanding that any marketing efforts should be done in tandem on multiple platforms. One such of these pairings is combining direct mail marketing with interactive marketing. Interactive marketing is essentially when marketers are able to react to […]

Marketing Nutritional Supplements
Dec 29 | By:  Categories: Our Blog

If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2% between now and 2020. In addition to that, new companies are sprouting up every day. As more research is […]

Assessing Nutritional Supplement Trends for 2016
Dec 22 | By:  Categories: Our Blog

It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of nutritional supplement. Whether it’s to aid with digestion, athletic performance, pregnancy, or brain […]

How Financial Advisors Can Improve Direct Mail Marketing Results
Dec 18 | By:  Categories: Our Blog

The thing about working in the financial sector is that you are dealing with one of the most sensitive topics for most people: their money. Whether that person has a lot or not so much, they are counting on your expertise to help them better manage their income. This takes a level of trust from […]

Using Direct Mail for Local Marketing
Dec 13 | By:  Categories: Our Blog

Direct mail has shown itself to be effective from a number of different perspectives. We’ve discussed its use in marketing everything from nutritional supplements to big banks and even online-only tech companies. For small and medium-sized enterprises (SMEs) looking to attract local customers to their physical location, however, direct mail might go beyond being beneficial […]

How to Use Brand Storytelling to Optimize Direct Mail
Dec 1 | By:  Categories: Our Blog

Storytelling has become more than a buzzword in today’s culture of marketing. Brands have come to realize that if they hope to capture and keep the attention of their customers, they must be able to continually find ways to tell their story. This storytelling can be and should be done in different formats, including within […]

Direct Mail Still Works on Cyber Monday
Nov 9 | By:  Categories: Our Blog

For small businesses around the country, Cyber Monday is an important day during an important time of year. It follows the all-important Black Friday, which is essentially the official launch of the holiday season. Any small business recognizes the importance of the holidays and the potential for revenue that comes with them. When speaking of […]

Using Direct Mail to Get the Jump on the Holidays
Nov 2 | By:  Categories: Our Blog

It’s November now. Halloween is over, which means all attention is now focused squarely on the holiday season. For many businesses, the holidays represent the most pivotal time of the year in regards to sales. So, efforts to get the attention of the consumer need to be ramped up, and that means adding direct mail […]

Google Turns to Newspaper Advertising to Push New Pixel Phone
Oct 27 | By:  Categories: Our Blog

In case you were wondering if newspaper advertising is dead, guess again. Google, one of the most profitable and well-known companies in the world, has turned to newspaper advertising to promote the launch of its new “Pixel” mobile smartphone. And in true Google fashion, it didn’t just buy a corner spot on page 10—it upped […]

Presidential Candidate Spend Heavy on Direct Mail for Fundraising
Oct 21 | By:  Categories: Our Blog

As the election for the next president of the United States is just a few weeks away, the country is prepared to hit the polls and vote in whomever the next president. But long before November 8, both candidates were seeking support. And looking at the numbers released on the Trump campaign, millions were spent […]

Why Big Brands Still Turn To Direct Mail Marketing to Make an Impression
Oct 17 | By:  Categories: Our Blog

After years spent turning away from physical marketing strategies in favor of digital tactics, there’s been resurgence in the other direction. Companies are realizing that there is still much to be had from direct mail marketing and physical mail campaigns. And not just small businesses, but large corporations are finding success applying direct mail marketing […]

How Marketers Can Stay Ahead of the Booming Probiotic Market
Oct 12 | By:  Categories: Our Blog

Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in sales. What’s even more exciting for marketers interested in supplement marketing is that much of […]

How One Small Business Used Direct Mail to Generate More Than $50,000 in New Revenue
Oct 7 | By:  Categories: Our Blog

Small businesses are able to make significant profits with direct mail marketing if they use the platform correctly. Even in this current atmosphere dominated by digital systems, direct mail continues to deliver high returns on investment (ROIs). The key is having focused campaign goals, some patience, and a killer mailing list. World Lab Chicago, Inc. […]

Millennials Responding Surprisingly Well to Direct Mail
Oct 3 | By:  Categories: Our Blog

Marketers automatically assume that it’s difficult to target Millennials using direct mail. This assumption is fair considering Millennials have grown up in the digital era and use their smartphones for just about everything you can imagine. But being digitally savvy doesn’t dismiss the fact that Millennials still respond to direct mail marketing as well as […]

Avoid These Direct Mail Marketing Mistakes
Aug 31 | By:  Categories: Our Blog

Marketers are always under pressure to deliver. If the company isn’t reaching its targets, marketing gets blamed. When cuts need to be made, it’s often marketing that sees some of its budget disappear. But this shouldn’t be discouraging. As a marketer, you need to be more precise and more effective. That’s where direct mail comes […]

Use Print to Drive Other Advertising Platforms
Aug 26 | By:  Categories: Our Blog

Trends are easy to fall in love with, and the digital trend is obviously here to stay, as it should. Digital platforms have defined this era much like print advertising dominated in the time before. But have advertisers been too hasty in pushing print to the backburner? We argue that yes, they have, and we […]

The 3 Best Technical Practices for a Successful Direct Mail Campaign
Aug 19 | By:  Categories: Our Blog

Direct mail marketing can be a simple and effective process if you know how to conduct a proper campaign. In an age when communication is more likely to occur over a screen, direct mail has still found a way to flourish. This is because it works, and skilled marketers know it. We’ve discussed some general […]

Innovations in Print Newspaper and Direct Mail Marketing
Aug 12 | By:  Categories: Our Blog

What’s often goes unappreciated about direct mail marketing is just how flexible it can be. There are so many avenues you can take when deciding to send out a piece of physical mail, and being innovating leads to better engagement and conversions. Nowhere is innovation more needed as it is in print newspaper. The digital […]

Architectural Design Firm Earns 200 Times ROI with Simple Direct Mail Marketing Campaign
Aug 5 | By:  Categories: Our Blog

Sometimes when marketers think of direct mail marketing, they immediately think of sending out pieces to thousands of homeowners within a specific geographic area. While this is true of a number of campaigns, for some businesses, narrowing the field to a small selection of recipients makes more sense for their goals. Architectural design firm Anderson […]

The Benefits of Newspaper Advertising vs. Magazine Advertising
Aug 1 | By:  Categories: Our Blog

Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small and large as part of a cohesive marketing strategy. That being said, newspapers and […]

The Impact of Direct Mail Marketing to Target the Media
Jul 27 | By:  Categories: Our Blog

There is no shortage of targets when it comes to who will respond well to direct mail. Whether it’s Millennials, baby boomers, small or large businesses, or high income earners, direct mail continues to be effective in its ability to engage consumers at a high rate. One target not often talked about is the media. […]

Study Shows Print Newspaper Advertising Increased Overall Effectiveness of Ad Campaign
Jul 22 | By:  Categories: Our Blog

Those of you who are on the fence about whether to incorporate print into your next ad campaign need to carefully consider the results of a new study. Benchmarking for Newsworks conducted the study covering the return on investment (ROI) for 500 econometric models. The results were clear: print ads significantly increased the effectiveness of […]

Using Direct Mail Marketing to Connect with Young Parents
Jul 18 | By:  Categories: Our Blog

Studies are showing that young families with parents between the ages of 25 and 44 are being heavily influenced by direct mail marketing as opposed to digital marketing. Of this group, 25% admit to being alerted to a new product through direct mail. Another 15% say that direct mail has pushed them to take action […]

Print Newspaper Advertising & Marketing Strategies
Jul 13 | By:  Categories: Our Blog

Marketers have been burdened by the fact that advertising and marketing in print newspapers just isn’t the same as it used to be. That’s the truth, and unless businesses can come up with a unique approach or stimulating ads, then it makes little sense to enter the print market. But there are also benefits that […]

Why Newspaper Advertising Still Works
Jul 8 | By:  Categories: Our Blog

Today’s digital environment may make some businesses hesitant to run newspaper ads. And the doubts are understandable, except when you realize that advertising in newspapers still gets results. There are very recent studies that show this to be true. And the success of our own clients at Macromark has also proven that newspaper ads are […]

Marketing Dietary Supplements through Direct Mail
Jul 4 | By:  Categories: Our Blog

When you’re talking about the U.S. supplement industry, you’re dealing with a market estimated near $40 billion by some experts. And as awareness surrounding health continues to grow among the entire population (along with several other factors), this industry will continue to expand, creating more and more opportunities for marketers to capitalize on this trend. […]

Using Direct Mail and Shared Direct Mail to Attract e-Commerce Consumers
Jun 29 | By:  Categories: Our Blog

By now you should realize that direct mail marketing is effective at targeting nearly any kind of consumer. It’s also effective at not just pushing in-store sales, but it can be utilized to drive e-commerce sales as well. Many companies have successfully used direct mail marketing to spur e-commerce. Another way companies have capitalized on […]

How One Data Protection Company Earned a 700% Return Using Direct Mail
Jun 24 | By:  Categories: Our Blog

Intronis is a data protection company with 10 years’ experience. It caters primarily to small businesses that are looking for ways to protect their data, an issue that has become all too prevalent in today’s sometimes chaotic, and potentially even dangerous, online environment. Intronis was looking for a new way to target its customers, who […]

Macromark Weighs in on 2017 Postal Service Promotions for Small Businesses
Jun 21 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on the 2017 postal service promotions for small businesses. The United States Postal Service (USPS) has chosen to address two issues many mailers had with their service. First, they have put out their promotional schedule earlier than in the […]

Bringing Together Direct Mail with Inbound Marketing
Jun 15 | By:  Categories: Our Blog

It’s hard to find any marketer or business not using the concept of inbound marketing. It’s elevated itself to become more than a trend—it’s almost become the more accepted way of marketing to consumers in this era. Yet on its own, inbound marketing still falls short of completely connecting to targets, which is why it […]

Macromark Reacts to Barnhart Combining Direct Mail and Digital Technology
Jun 8 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is reacting to Barnhart Crane and Rigging Company combining direct mail and digital technology. Barnhart Crane and Rigging Company has generated $85.0 million in sales after combining digital technology with a direct mail strategy. Barnhart used technology from Pitney Bowes to create […]

3 Ways to Connect with Millennials Through Direct Mail Marketing
Jun 1 | By:  Categories: Our Blog

Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials represent opportunity, and for those marketers using direct mail, the opportunity is not only present, but can […]

Macromark Weighs In On Small Salon Generating $7,500 In Revenue From A Single Direct Mail Campaign
May 30 | By:  Categories: Press Releases

Macromark (www.macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is weighing in on a small salon business that generated $7,500 in revenue from a single direct mail campaign. DaVarah Salon and Spa is a small business in Moline, Illinois. They were able to generate $7,500 from just one mailing to 2,000 […]

These Companies are Making Serious Dollars with Direct Mail Marketing
May 25 | By:  Categories: Our Blog

It’s exciting to see direct mail marketing experiencing somewhat of a resurgence in popularity. It has always been an effective means of engaging targets, but the practice went through a period of time where it received some bad press. All that is changing in a big way, with big companies now even more in tune […]

Macromark Weighs in on Study Showing Millennials’ Engagement with Political Direct Mail
May 20 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a study showing that Millennials have high engagement with political direct mail. A recent study conducted by the U.S Postal Service (USPS) and the American Association of Political Consultants (AAPS) explored the attitudes of Millennials in response to […]

How a Construction Company Generated Over $280,000 in New Business Using Direct Mail Marketing
May 17 | By:  Categories: Our Blog

Many people don’t realize just how competitive the construction industry really is. There are a limited number of big jobs and many of them are given through government bodies. This means it’s up to smaller businesses to find ways to generate revenue however they can and finalize contracts. But before any contract can even be […]

Direct Mail Marketing Spring and Summer Opportunities
May 11 | By:  Categories: Our Blog

As spring is now in full swing and summer just around the corner, marketers should be excited about the current opportunities to target consumers through direct mail. A new season brings new attitudes and behaviors among targets, and companies should be looking to capitalize on this shift with fresh offers. Of course certain industries will […]

Why Investing in a Direct Mail Postcard Campaign is a Smart Move for Small Businesses
May 4 | By:  Categories: Our Blog

We find that small businesses tend to be the most hesitant around planning and launching direct mail postcard campaigns. In many cases, their margins are fragile and small business owners may feel postcards are a risk. That very thought process is incorrect, as postcard marketing is no bigger a risk than any other marketing medium. […]

Macromark Weighs in on Medical Practice Earning $40,000 Through Direct Mail Campaign
Apr 28 | By:  Categories: Press Releases

Danbury, CT, April 28, 2016 – Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a medical practice earning $40,000 in revenue through a direct mail campaign. Virtuosa GYN, a medical practice out of San Antonio, Texas, needed to promote the opening of two new offices. The […]

3 Questions You Should be Asking Your Mailing List Provider
Apr 25 | By:  Categories: Our Blog

Direct mail marketing continues to play a significant role in the strategies of U.S companies to the tune of $45 billion each year. That’s a clear indication that not only is direct mail important, but that it works and companies realize the benefits of incorporating direct mail into their marketing campaigns. Macromark has facilitated countless […]

Marketing in the Healthcare Industry: Direct Mail Is Still Preferred
Apr 20 | By:  Categories: Our Blog

Healthcare is one of the most vital industries in most economies with a direct line to the health of a nation. Being able to engage healthcare professionals is and has been key in affecting change within the industry, which of course trickles down to the lives of billions of people worldwide every day. But how […]

Health and Fitness Center Generates Close to $10,000 in Additional Revenue Through Direct Mail Marketing
Apr 15 | By:  Categories: Our Blog

One of the most difficult industries to penetrate with any level of success is the world of health and fitness. Even as Americans become more aware of their personal health and attempt to take better control of their health regiments, from a business perspective it’s often difficult to acquire targets at a sustainable rate. So […]

Macromark Weighs in on Porsche Pushing the Boundaries with Hologram in Print Ad
Apr 11 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, weighs in on Porsche’s latest print ad campaign that uses a hologram. Porsche has created what it is calling the “first interactive hologram print ad.” It will be featured in the upcoming issue of Fast Company magazine and sent to 50,000 of […]

Design vs. Copy: What’s More Important for Direct Mail Postcards
Apr 6 | By:  Categories: Our Blog

One of the general rules we preach here at Macromark is that both the copy and the design of your direct mail pieces should be focused and eye-catching. Speaking more specifically to small businesses that may be forced to choose between hiring a designer and hiring a copywriter, deciding whether copy or design is more […]

Macromark Weighs in on Dental Practice Generating Six Figures from Direct Mail Marketing Efforts
Mar 31 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a Texas dental practice generating six figures from direct mail marketing efforts. General Dentistry Office, located in Temple, Texas, has made over $100,000 in its latest direct mail marketing efforts. They used a combination of four different special […]

The Purpose of Repetition in Direct Mail Marketing
Mar 28 | By:  Categories: Our Blog

Of all the guidelines we stress when discussing the best practices of direct mail marketing, maybe the most underrated of those principles is repetition. We talk so much about list building, getting the right copy, colors and design, and of course targeting, but repetition plays just as crucial a role in executing a successful direct […]

Reaching Millennials through Direct Mail Marketing
Mar 21 | By:  Categories: Our Blog

Millennials have dominated the demographic conversation for close to a decade now. As they continue growing to become the most influential consumers in America (and probably the world), it becomes more and more important to know precisely how to communicate with this group through your marketing efforts. When it comes to direct mail marketing, there […]

How Heineken Used Direct Mail to Take a Historic Space Selfie
Mar 15 | By:  Categories: Our Blog

It seems Heineken has taking marketing to a whole other level—or whole other planet to be exact. In the beer brand’s most recent publicity campaign, it was able to draw immense attention by taking the first selfie from outer space. And the fuel that fired up this engine was a massive direct mail campaign, which […]

Macromark Weighs in on Study Showing Relevance of Direct Mail in Digital Era
Mar 9 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is weighing in on a study showing the relevance of direct mail in the digital era. In 2015, the number of daily emails rocketed to 178 billion. By the end of 2016, that number is expected to rise to 192 billion. Both […]

Dermatology Practice Earns Over 600% Return on its Direct Mail Campaign
Mar 4 | By:  Categories: Our Blog

We want to keep the focus on small businesses. We’ve spoken in our previous article about some of the myths surrounding direct mail marketing and its usefulness for small businesses. In this example, we show how just one mailing garnered this client hundreds of new clients. Seaside Dermatology, a skincare practice based in South Carolina […]

Why Small Businesses Need to Embrace Direct Mail Marketing
Feb 29 | By:  Categories: Our Blog

Small businesses across the country are the backbone of this nation. They’re how so many middle class Americans earn their living, take care of their families, and contribute to economic growth. All small businesses have their own unique set of challenges, but they also share similar characteristics concerning resources and revenue. Failing to balance these […]

Macromark Weighs in on College Using Direct Mail to Build Enrollment
Feb 24 | By:  Categories: Press Releases

Macromark (www.macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on an Ohio-based college using direct mail to build enrollment. Lakewood College, based in Cleveland Heights, Ohio has seen unimaginable success in large part by implementing direct mail strategies. The college, which is specifically designed to help those in […]

E-Cig Company Uses Direct Mail to Attract Consumers
Feb 19 | By:  Categories: Our Blog

We’ve shown many examples of direct mail’s success attracting consumers. Whether businesses use direct mail to communicate with existing customers or to attract new ones, the effectiveness of a focused campaign can be immense. We’ve also seen examples of how direct mail can be used in business-to-business (B2B) campaigns. The conversion rates in these instances […]

Macromark Weighs in on Recent Survey Showing Improved Public Perception of Direct Mail
Feb 16 | By:  Categories: Press Releases

Danbury, CT., February 16, 2016 – Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a recent survey showing improved public perception of direct mail. The survey, conducted by Wilmington Millennium, showed a change in the public’s perception of being targets of direct mail marketing. Of the […]

How Liberty Bank Used Direct Mail to Attract New Residents
Feb 11 | By:  Categories: Our Blog

Kevin Tynan, Liberty Bank’s senior vice president of marketing, had a dilemma: How to reach the large number of new residents moving into and around the Chicago area’s Liberty Bank locations? He knew that because these residents were new to the community, they would likely need to establish fresh financial relationships. However, he needed the […]

Growing Your Small Business with Direct Mail Marketing
Feb 5 | By:  Categories: Our Blog

One of the most difficult tasks for any small business is finding ways to grow and expand its consumer base. With fewer resources than large companies who share the same targets, small businesses find themselves in constant competition to convince consumers to use their products or services. But, it’s been proven that direct mail marketing […]

Roofing Company Earns Over 1000% Return on Investment
Jan 27 | By:  Categories: Our Blog

We continue our profiling of small- and medium-sized businesses that have found substantial success with direct mail marketing. This time we turn to a roofing company that welcomed the opportunities of a solid direct mail campaign. They used clever design for a four figure return on investment (ROI). How They Did It Cornett Roofing is […]

Innovating the Way We Use Direct-Mail Marketing
Jan 22 | By:  Categories: Our Blog

Now that 2016 is in full swing, we can expect to see innovation and experimentation in pretty much any and every industry. And if businesses hope to thrive, they will need to be aware of these innovations even if they choose not to use them. Marketing is a dynamic industry that has gone through sharp […]

How One Dental Practice Generated $22,000 in Revenue Using Direct Mail
Jan 18 | By:  Categories: Our Blog

One of the more difficult tasks for any medical practice is to find ways to attract new patients. Their challenge is exacerbated by the fact that for the most part, their patients will be from a nearby proximity. That requires any marketing to be geared towards families in the surrounding communities. In one example, a […]

Direct Mail Will Continue to Grow into 2020
Jan 12 | By:  Categories: Our Blog

Another year is over and direct mail is still going strong. If new research is any indication, then direct-mail marketing will continue to grow into the next decade. Print Industries Market Information and Research Organization (PRIMIR) conducted extensive research on direct mail over the past seven years and came up with predictions up to 2020. […]

Macromark Weighs in on Pierry Software’s Purchase of Direct Mail Marketing Company C. TRAC Inc.
Jan 8 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is commenting on the acquisition of C. TRAC Inc., a top-level direct mail marketing company. On January 4, 2015, Redwood City, California-based Pierry Software purchased C. TRAC Inc. for an undisclosed amount. C. TRAC garners the majority of its revenue from the […]

Construction Company Earns Ninety Percent of Business through Direct Mail
Jan 4 | By:  Categories: Our Blog

Greentree Construction Inc., a small construction business operating out of Little Neck, New York, has been able to attract 90% of its business through direct-mail campaigns. It has been in business for a decade, which speaks to the quality of its work, but it was searching for a means of marketing that would better help […]

Top Direct Mail Trends for 2016
Dec 29 | By:  Categories: Our Blog

The new year is right around the corner and with it comes new predictions. Marketing experts use their brain power, experience, and a slew of statistics to anticipate what trends—new or current—will be of particular interest once 2016 is in full swing. Despite the longevity of direct mail marketing, there are always a few nuances […]

The Problem with Vanity Metrics and Why Direct Mail Succeeds
Dec 21 | By:  Categories: Our Blog

We’re living in the digital era, so marketers are turning to digital platforms as a means to draw attention to their client’s brand more and more. Businesses, however, are trying to evaluate the direct return from their digital marketing efforts and having issues quantifying vanity metrics such as likes, favorites, follows, or shares. Though these […]

Event Marketing and Direct Mail
Dec 16 | By:  Categories: Our Blog

Event marketing is a great way to get your brand in front of groups of people who are likely interested in your products. Being prepared to effectively engage these consumers and convert them into paying customers is the key element to a successful event. Even if you are just throwing an event without the intention of selling […]

Catering Company Earns 25,000 in Revenue Using Direct Mail
Dec 14 | By:  Categories: Our Blog

For some businesses, it doesn’t take a lot of clients to earn a lot of revenue. It’s about being able to locate and target quality leads that turn into quality customers. Getting those quality leads is what takes work, but direct mail marketing is a proven means and, if done effectively, achieves some of the […]

Reasons to Consider Direct Mail over Email Marketing
Dec 9 | By:  Categories: Our Blog

Being a marketer is a never-ending cycle of finding ways to put your product or service in front of the right customer. The last two decades have seen email and digital marketing surge. Throughout all of that, direct mail marketing has found a way to still outperform these media when it comes to engagement. Email, […]

Leveraging Your Existing Customers with Direct Mail
Dec 4 | By:  Categories: Our Blog

We speak a lot about using the power of direct mail to reach new targets. And while direct mail is certainly a powerful medium to drive new traffic to your business, it can also be useful in communicating with your existing customer base. Companies must not forget that existing customers have already taken action to […]

The 4 Principles of Direct Mail Marketing
Nov 26 | By:  Categories: Our Blog

It’s no accident that direct mail has been able to stand the test of time. Even with the advent of digital technology and the social media craze, direct mail marketing still stands as one of the top methods for reaching consumers. The foundation for direct mail is what has given it long-term staying power. Businesses […]

The Future of Direct Mail Marketing
Nov 23 | By:  Categories: Our Blog

The very phrase “future of direct mail marketing” poses so many questions. Countless experts have wrongly predicted direct mail’s demise, yet it continues to flourish despite the increase in digital correspondence. So what are the trends that have allowed direct mail to remain such a powerful and effective means of marketing? And what will direct […]

Direct Mail Marketing Helps American Community Bank Generate Millions in New Deposits
Nov 18 | By:  Categories: Our Blog

Large banks have felt a resurgence of sorts in their return on investment (ROI) when it comes to direct mail marketing. We’ve profiled how a few big banks have been able to capitalize by placing a strong focus on traditional—rather than modern—direct mail marketing techniques, but it’s not just the larger banks that have had […]

Using Direct Mail to Spur Your Social Media Platforms
Nov 16 | By:  Categories: Our Blog

Many people like to put direct mail marketing in direct opposition to social media marketing. Not only is this a mistake, but it’s actually dangerous and could be costing your business revenue. The truth is, when done right, direct mail is a great way to drive traffic to your social media streams, continue the story […]

FinTech Company Prospers With Direct Mail
Nov 11 | By:  Categories: Our Blog

Here’s an intriguing story of an online lender using direct mail to catapult its revenues. While it may seem counterintuitive to some, online companies using direct mail marketing is not uncommon. And many of those who rely heavily on direct mail often come out with increased revenues. Prosper is no different. They are now the […]

B2B Direct Mail Tips To Increase Holiday Sales
Nov 3 | By:  Categories: Our Blog

By now your business is in full swing, gearing up for the holiday season. For small businesses, this is a particularly important time of year, so you should be even more focused on keying in on your targets and getting the most out of your campaigns. Business to business (B2B) direct mail marketing is a […]

Writing Copy for Direct Mail
Oct 29 | By:  Categories: Our Blog

No matter what the purpose is of your direct mail campaign, the one aspect that will remain consistent in all of your campaigns is copy. And although many businesses find the process of writing copy time consuming, or even mildly irritating, the fact remains that properly worded copy makes all the difference in persuading targets […]

Using Direct Mail for the Holiday Season
Oct 25 | By:  Categories: Our Blog

We’re inching closer to what is considered the most important time of year as it relates to profits for some businesses. The holiday season is still a month away, but preparation for what will be an upswing in sales should already be underway. And while marketers get ready to ramp up whatever campaigns they have […]

Startup Takes A Unique Angle On Direct Mail
Oct 20 | By:  Categories: Our Blog

We’ve previously discussed ways in which companies and established institutions, such as banks or medical facilities, have successfully utilized direct mail. Startup company PebblePost, has reimagined how to go about utilizing direct mail and has made a huge racket in the marketing industry with response and conversion rates that are unheard of. Although the company […]

Online Lenders Using Direct Mail to Reach Clients
Oct 16 | By:  Categories: Our Blog

It almost sounds like an oxymoron, but some online financial technology (fintech) lenders are spending huge amounts of money to reach their target clients. And the avenue they’re all using is none other than tried-and-true direct mail. This may be surprising for some, but if you know the nature of financial institutions, be it online […]

Using Direct Mail To Grow Your Practice
Oct 8 | By:  Categories: Our Blog

Direct mail has been shown to work effectively in so many different industries. From the banking and financial industries to nutritional supplements, companies have been able to utilize direct mail to engage consumers and grow their businesses—in some cases to unbelievable proportions. One industry in which direct mail is being used to better connect with […]

Personalized Marketing is What Consumers Are Looking For
Oct 2 | By:  Categories: Our Blog

Marketing has come a long way. From the mediums currently made available to the tactics marketers use to engage consumers, marketing is one of those industries that seems to be on a quick and constant evolution. What’s possibly been most interesting in the recent turn is that consumers have become much more aware of marketing […]

Major Study Shows Significance of Direct Mail’s Impact on Consumers
Sep 29 | By:  Categories: Our Blog

As direct mail continues to prove its worth, the chatter has somewhat settled as to its validity in the current digital atmosphere prevalent in marketing today. But many businesses still question the impact of direct mail and the purpose of it in an era that has largely moved its operations online. Now Canada Post has […]

Pernod Ricard Uses Direct Mail to Create an Unforgettable Brand Experience
Sep 25 | By:  Categories: Our Blog

How do you get 95% of invitees to attend a launch event? It’s difficult to comprehend how that kind of response is even possible. But when the time, effort, and almost obsessive attention to detail was put into creating the direct mail pieces that went out to these guests, a high level of success can […]

The Importance of Crafting Strong Copy for Direct Mail
Sep 17 | By:  Categories: Our Blog

This is without a doubt the content era. From our smartphones to our mailboxes, it’s an inescapable reality that content is indeed king. But what separates one company (or individual) from the next is the quality of content they are able to create and how that content resonates with its targets. When looking at direct […]

How Not To Run Your Next Direct Mail Campaign
Sep 14 | By:  Categories: Our Blog

We spend a lot of time discussing how to go about correctly conducting direct mail campaigns. We’ve given examples of how companies have effectively utilized direct mail to generate interest in an event, attract media, gain new customers, and in some cases earn millions and even billions of dollars. Just as important as knowing what […]

Home Improvement and Garden Retailer Uses Direct Mail to Solidify Customer Loyalty
Sep 10 | By:  Categories: Our Blog

When you win second place at the Direct Mail Association Awards for “Best Use of Direct Mail,” you know your campaign was successful. That was exactly the case for Homebase, a home improvement and garden retailer based in Britain with over 300 stores across the U.K. Their “Let’s Get Gardening” campaign was aimed at approximately […]

The Value of Using Low-Volume Direct Mail Campaigns
Sep 2 | By:  Categories: Our Blog

What will you, as a marketer, do differently that will attract the attention of your target market on your next direct mail campaign? Will your copy include an obvious call to action to provoke an immediate response from the consumer? What about the mailer itself; are the visuals appealing enough to jump out at consumers […]

Postal Service Sees Significant Results Pairing Direct Mail and E-mail
Aug 31 | By:  Categories: Our Blog

It’s still in pilot phase, but Gary Reblin, VP of new products and innovation at the U.S. Postal Service, is optimistic about both the early results and the potential for his new venture. It’s an open secret that postal services around North America are searching for ways to remain significant amongst the digital revolution currently […]

StartUps Tackle Direct Mail
Aug 25 | By:  Categories: Our Blog

Seems like technology is seeping into the world of direct mail, and this time it’s the younger generation that’s at work. So often we hear of technology innovating on top of itself to make faster, more efficient and productive models. In a recent initiative lead by Visa, we see an example of how technology is […]

Tech Startup Uses Direct Mail on its Way to $5 Billion Evaluation
Aug 19 | By:  Categories: Our Blog

The world of tech startups is a lucrative one. So often we hear about another Silicon Valley company just getting in the game yet still being able to raise millions and sometimes billions of dollars to fund their new idea to change how the world operates. The nature of business today typically means technology plays […]

Coordinate Direct and Digital Marketing for Best Results
Aug 16 | By:  Categories: Our Blog

How can you not fall in love with digital marketing? It’s fresh. It’s different. And it’s hard to find a word to describe just how popular digital marketing has become as social media takes over the Internet. With the never-ending digital frenzy, marketers are hard-pressed to use forms of marketing that don’t require a keyboard. […]

Bank Uses Direct Mail to Increase Mortgage Lending By $600 Million
Aug 11 | By:  Categories: Our Blog

Sometimes it takes an extremely visual message to help clients see things in a whole new light. This is certainly what the Bank of New Zealand (BNZ) had in mind when they pledged to help New Zealanders be “good” with money. The BNZ used a direct mail marketing campaign to show homeowners how much money […]

An Overlooked Way to Use E-mail Lists to Improve Your Small Business
Aug 2 | By:  Categories: Our Blog

As a small business owner, you understand that growth is one of the aspects of your company that gets a lot of attention. You are constantly searching for ways to reach more people or get more out of the ones currently responding to the services they’re being provided. You ask yourself, “What do my consumers […]

Focus on the Message for Direct Mail Success
Jul 30 | By:  Categories: Our Blog

When launching any direct mail marketing campaign, focus should be placed on the visual aspect of the mailer as well as narrowing your targets to only the most ideal consumers. But even with both of those variables up to standard, the success of a direct mail campaign is still heavily dependent on the content. What […]

From Self-Employed to Small Business; Marketing Makes the Difference
Jul 28 | By:  Categories: Our Blog

Being self-employed is a satisfying feeling. Not only do you get to do a job you’re skilled and passionate about, but you get to do it on your own time and without having to worry about paying anyone but yourself. There comes a point, though, when you want a little more. When you know that […]

The Resurgence of Direct Mail Marketing—Why it’s Happening Now
Jul 23 | By:  Categories: Our Blog

How many times over the past decade have you heard that direct mail is dying? With all of the experts who predicted direct mail wouldn’t survive the digital era, one might wonder why anyone gets any kind of mail anymore! But we know now that direct mail is not only here—but it’s going through a […]

Creative Direct Mail Piece Leads to 66% Conversion Rate
Jul 14 | By:  Categories: Our Blog

We give a lot of examples of how companies large and small use direct mail to increase profits, get people out to an event, or for several other reasons. From big banks to independently-owned pizza shops, companies all over the world have found inventive ways to incorporate direct mail into their marketing with outstanding results. […]

Google Goes Direct Mail
Jul 9 | By:  Categories: Our Blog

When you think of a company that has changed the course of culture over the past twenty years, Google would be right at the top of that list of mega giants who have sharply altered the way we go about our everyday lives. From business operations to life in general, Google has used the internet […]

Canadian Investments in Small Business Grow, as Does Gap Between Public and Private Sector Jobs
Jul 2 | By:  Categories: Our Blog

Questions still swirl around the “red tape” processes that have been said to make it more difficult for small businesses to operate in Canada. From higher tax rates to the clutter caused by a system that hasn’t been properly streamlined, small businesses in Canada have had a tough run, though recent numbers point to some […]

Educating Consumers Through Direct Marketing
Jun 30 | By:  Categories: Our Blog

Small business owners take on so much when they decide to build their own company. They often wear many hats and carry many titles just to get the business off the ground. Becoming profitable is a struggle in itself. One factor that is essential to the success of any small business is how it is […]

Cut Back on Direct Marketing Efforts Leads to Cut Back on Sales for Giant Supplement Retailer
Jun 23 | By:  Categories: Our Blog

A layperson may look at sales of $670 million and question how that could be disappointing, but that’s exactly the position dietary and nutritional supplement retailer GNC finds itself in. And while outsiders point to GNC’s public dispute with the New York Governor General over labeling and transparency issues, CEO Mike Archibold cites the reduced […]

Mix of Online and Offline Marketing Campaigns Best Strategy for Building E-mail Lists
Jun 19 | By:  Categories: Our Blog

A strong e-mail list can give small and medium-sized businesses a chance to speak directly to their consumers. The fact that users have voluntarily signed up typically means they are more open to the messages being sent to them. Companies come up with all kinds of online strategies to gather e-mails, including giveaways, contests, and […]

How Tuna Cans Turned into Direct Mail Success
Jun 16 | By:  Categories: Our Blog

We are a part of many direct mail marketing success stories every day here at Macromark. It’s an industry we’ve been fortunate to be a part of for close to 30 years. And though we’ve seen a lot during the nearly three decades of providing direct mail marketing services, every once in a while we […]

Active Interest Media’s Purchase of Outdoor Guide Shows Direct Mail Marketing Still a Worthy Investment
Jun 8 | By:  Categories: Our Blog

Earlier this month, Active Interest Media, Inc. (AIM) pushed the button on a deal to purchase assets from Catalyst Communications. The assets include Outdoor Guide, a biannual outdoor and ski industry direct mail service containing close to 30 clients. AIM already has a strong presence in consumer publishing and trade media (particularly niche enthusiast markets), […]

The Small Business Marketing Guide
Jun 2 | By:  Categories: Our Blog

Small business is the lifeblood of the North American economy, making up approximately 60% of Canadian workers and even more in the U.S. But it’s widely known that the failure rate for small businesses getting started is exceedingly high, the ability to market to enough consumers typically being a prominent obstacle. And even for those […]

Position Your Company as an E-Mail Marketing Expert
May 27 | By:  Categories: Our Blog

E-mail marketing is being praised as one of the more effective tools for building relationships with potential consumers. Subscribers to your list have already taken the first step by willingly giving you their contact information and permission to e-mail them. It’s now up to marketers to properly manage customer expectations, and one of the proven […]

6 Tips to Keep Your E-mails Out of Spam
May 20 | By:  Categories: Our Blog

If you’re an e-mail marketer in Canada or the U.S., you are likely aware of a more stricter anti-spam legislation. Particularly in Canada, fines have been expensive, to say the least. The most recent update of Canada’s anti-spam legislation (CASL) highlights some substantial fines. These include ones issued by the Canadian Radio-television and Telecommunications Commissions […]

How Small Businesses Can Benefit from Direct Marketing
May 13 | By:  Categories: Our Blog

Small business ventures represent over half of all the businesses in America today. With that number on the rise, the role small businesses play in the economy will continue to expand as this generation seeks entrepreneurship more forcefully than in previous eras. As this round of small business owners will surely have the same issues […]

Target Your Audience with Effective Marketing Lists
May 11 | By:  Categories: Our Blog

The challenge remains today to find the most effective strategies for getting consumers to first take notice of then ultimately buy into your brand. Think about the considerable marketing fails that occur through TV, radio, print, and similar types of advertising. This proves that consumers today prefer a more personalized approach to brand interaction, so […]

Walking Through the Four “C”s of E-mail Marketing
May 5 | By:  Categories: Our Blog

Getting the attention of consumers is a tough sell. Marketers are constantly finding and improving methods to reach their targeted audience. E-mail marketing is a tactic that plays an important role in building and retaining consumers. It is only successful, however, if it’s managed through a system beginning from the onboarding phase through to post-conversion. […]

Direct Mail or Digital? You’re Asking the Wrong Question
May 1 | By:  Categories: Our Blog

How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile usage among consumers, it’s being taken to another level. The rise of the Internet has led to the inference that direct mail can no longer […]

Lifestyle and Luxury Matters to Baby Boomers
Apr 28 | By:  Categories: Our Blog

Somewhere along the line of their maturation, baby boomers (those born between 1946 and 1964) suddenly became labeled almost predominantly as gritty, blue-collar hard workers who would have no problem wearing the same set of denim jeans for a month straight before switching to an identical pair for the next month. That’s not to say […]

Best Advice for Marketing to Seniors
Apr 22 | By:  Categories: Our Blog

Marketers must always remember that seniors still represent a formidable demographic when it comes to spending in the U.S. economy. The fact that they are retired or nearing the end of their careers should be seen as an opportunity to capitalize on their free time and disposable incomes. And although it’s best to follow some […]

The Importance of Marketing for the Self-Employed
Apr 17 | By:  Categories: Our Blog

The numbers keep growing. The most recent information by the IRS shows about 18 to 25 million Americans classify themselves as self-employed, depending on a few variables. And when the new figures are released in May, it won’t be a surprise to see the numbers continue to increase. The fact is that more and more […]

Direct-to-Consumer Model: a New Evolution in Business
Apr 14 | By:  Categories: Our Blog

Competition is the name of the game, no matter what industry you’re a part of. There are more and more brands, which means more and more options, which leaves you with less and less shelf space and opportunities for your brand to stand out. And as innovations continue to enter the market, companies need to […]

The Face of American Entrepreneurship: A Look at Diversification in Leadership Positions
Apr 8 | By:  Categories: Our Blog

Without question, the entrepreneur is the backbone of the American economy, and it’s been like that since the country’s inception. Historical self-starters like Ben Franklin have laid the foundation for contemporary entrepreneurs like Elon Musk and Oprah Winfrey. And those household names don’t even begin to tell the story of the importance entrepreneurialism continues to […]

Don’t Forget to Include Boomers in Your Marketing Plan
Apr 1 | By:  Categories: Our Blog

You can barely get through any significant marketing article today without at least one mention of the term “Millennials.” And it makes sense; there are over 70 million Millennials in America alone, placing them on par with Baby Boomers. But that’s just it; being on par with Baby Boomers in terms of numbers doesn’t mean […]

Bug Protein the Next Trend in Nutritional Supplements, but Only if America is Ready for it
Mar 27 | By:  Categories: Our Blog

An industry doesn’t achieve annual global sales of $50.0 billion by remaining stagnant; it continues to evolve and grow, and with that evolution comes opportunity. The dietary and nutritional markets are no different and the continuous development of new products is one of the main factors that spearheads this industry to enormously high revenues with […]

The Growing Popularity of Energy Drinks
Mar 26 | By:  Categories: Our Blog

Would it surprise you to learn that in America alone, energy drink consumption has gone up by 5,000% since the beginning of the millennium? Well that’s exactly what has happened in a global market that’s continuing to grow at a hastened pace. The current energy drink market sits at approximately $12.6 billion, with Canada and […]

Time to Take Your E-Mail Marketing to the Next Level
Mar 20 | By:  Categories: Our Blog

We all know the numbers by now; close to 80% of consumers prefer e-mail marketing over other forms of online marketing, with every dollar spent on e-mail marketing getting about a $40.00 return on investment (ROI). Those numbers are proven, but how can you ramp up your e-mail marketing campaigns to ensure you take better […]

Popular Dietary Supplements and Important Trends for 2015
Mar 18 | By:  Categories: Our Blog

The global dietary supplement market is massive, to the tune of over $60.0 billion at the end of last year. And with projections pushing that number to over $80.0 billion by 2020, no one can deny the influence supplements have had all over the world. But what supplements are people specifically taking and which demographic […]

Mobile Consideration a Must for Successful E-Mail Marketing
Mar 6 | By:  Categories: Our Blog

Marketing trends come and go; it’s an accepted part of the industry. Some trends you can afford to ignore, especially if they are fleeting. However, there are others that demand you pay attention. Those trends that are so powerful that you must adjust your strategies to best utilize the platform. As it relates to e-mail […]

Direct Mail Still Growing Despite Digital Marketing Platforms
Mar 3 | By:  Categories: Our Blog

Some marketers may wonder how it is even possible, how a platform described as slow and outdated continues to gain results year after year. But that’s exactly what direct mail has done, and each year, it continues to bring marketers measurable results on par and above more talked-about mediums. The fact that 2013 saw $45.0 […]

What Your Target Audience is Doing is More Important Than Who They Are
Feb 27 | By:  Categories: Our Blog

As a list broker, it is always funny when I get a phone call from a new potential client who knows exactly who they want to target via direct mail. Of course the client knows who their target audience is; that would be expected for anyone owning a business with a product or service to […]

Why E-Mail Marketing is Important for Small Businesses
Feb 26 | By:  Categories: Our Blog

The challenges faced by a company of any size to establish and maintain a profitable business are plenty. For small businesses, these challenges become magnified because, in part, of the comparatively reduced access to resources. Knowing this, it becomes necessary for small business owners to consistently find strategies to be effective within their industry at […]

E-Mail Marketing Set for Big Year in 2015
Feb 25 | By:  Categories: Our Blog

It’s hard to believe that some experts refer to e-mail marketing as antiquated, but that’s exactly the rap it’s been getting in some circles. The thought of e-mail marketing has seemingly been moved to the backburner, particularly with the rise of social media platforms like Twitter, Facebook, and LinkedIn. But diving deeper into the numbers […]

Why You Should Consider Direct Mail for Nutritional Supplement Sales
Feb 24 | By:  Categories: Our Blog

You have just introduced an awesome new nutritional supplement. It has the science, it has the testimonials, and it has the results. So how do you get the word out? What do you do to sell your product? Let’s think about how people buy nutritional supplements. There are pills for digestion, pain relief, a bad […]

Call to Action: Is Your Web Site the Best Way to Drive Direct Mail Sales?
Feb 23 | By:  Categories: Our Blog

As you likely know, there are many components that go into making a successful direct marketing campaign. The big three have always been creative, offers, and targeted mailing lists. As we get more diverse in terms of responses and media channels driving sales, other important factors have become important as well. One of these is […]

Factors Pushing the Dietary Supplements Market to $84.0 Billion by 2020
Feb 19 | By:  Categories: Our Blog

It’s been an incredible stretch for the dietary supplement market over the past decade and according to projections, that run is about to get even bigger. Future Market Insights anticipates the global dietary supplements market to reach US$84.0 billion by the year 2020 at a compound annual growth rate of 5.3%. The market capped off […]

How to Make Newspaper Ads Work for Your Business
Feb 18 | By:  Categories: Our Blog

You may be questioning if you should consider running space ads in newspapers. “Does anyone read newspapers anymore? That media is dead, right?” Wrong. Placing a space or print ad in local newspapers around the country can be very lucrative in most marketplaces. Here at Macromark, we have seen a ton of success with it […]

Capitalizing on the Surging Dietary Supplement Market
Feb 17 | By:  Categories: Our Blog

The sharp shift in consumer conscience and behavior to take steps to live a healthier life has been drastic. This seismic shift has impacted the way fast food chains create their menus and conduct their marketing, has affected the doctor-patient relationship, and has opened the door for new businesses to step in and offer solutions […]

Making Your Marketing List Work
Feb 6 | By:  Categories: Our Blog

With new businesses literally opening up every day, companies know coming in that they are in a dogfight to draw attention to their company and its products or services. Just having a quality product or service is not enough to have a chance at being profitable; businesses must find customers better than their competitors, and […]

Tips for Building an Effective E-Mail Marketing List
Feb 4 | By:  Categories: Our Blog

Building a database of consumers or potential consumers is a key part of the development of any business. What has become one of the most effective ways to build that database is by using an e-mail marketing list. E-mail lists give companies a direct line of open communication with their subscribers. The advantages of using […]

How to Maximize Your Customer Base
Jan 28 | By:  Categories: Our Blog

One of the most valuable assets you hold as a company is your existing database. The collection of information detailing current customers should be treated like the gold it is and nurtured to maximize sales and communication. But simply having a database with a lot of names isn’t enough. Whether conducting direct mail marketing campaigns […]

The Small Business Guide to E-Mail Marketing
Jan 27 | By:  Categories: Our Blog

Your aim as a small business is to firmly establish yourself within your industry and find ways to progress and grow your company. Many ways exist in which these goals may be accomplished, but the success of any small business ultimately depends on finding consumers and building relationships with those consumers, who in turn purchase […]

Macromark Lists Top Tips for Direct Mail Marketing in 2015
Jan 21 | By:  Categories: Our Blog

Don’t let the decrease in annual direct mail pieces being sent deter you from including direct mail into your marketing plans. As a marketer, it should actually do the opposite and make you excited that because fewer pieces are going out, less clutter is present in the mailboxes of homeowners, which gives your piece a […]

Launching Your E-Mail Marketing Campaign in 2015
Jan 20 | By:  Categories: Our Blog

E-mail marketing has been praised as being one of the most effective forms of marketing out there today. And as marketers continue to search for a social media strategy that will gain them some contact with consumers, e-mail marketing is already speaking directly to interested consumers and creating a connection with the targets that is […]

The Best Times to Send Marketing E-Mails
Jan 9 | By:  Categories: Our Blog

Let’s just get this clear up front: there is no one perfect time to send a marketing e-mail—or any type of e-mail, for that matter—that will ensure it is opened, read, and clicked. Tons of variables prevent anyone from accurately predicting a specific time frame without doubt. What we can do, however, is provide clear […]

How to Analyze the Results of Your Next E-Mail Marketing Campaign
Jan 7 | By:  Categories: Our Blog

E-mail marketing campaigns have fast become crucial when it comes to speaking to an existing audience. For marketers, figuring out the content that will be sent to this audience at whatever rate has been decided is one step, but analyzing how the content has been consumed is another. Typically, marketers depend on open rates and […]

Direct Mail Tips for the New Year
Dec 31 | By:  Categories: Our Blog

The new year is finally here and with it will come new challenges for marketers to find different ways to ensure their campaigns stand out. And while it’s always good practice to continue searching for new mediums and marketing strategies, it’s also important to tighten up on the strategies that have consistently worked throughout the […]

Banks Using Direct Mail to Better Coordinate Cross-Sell Efforts
Dec 24 | By:  Categories: Our Blog

Like any other enterprise, banks are businesses. And like any other business, banks need to make money. The most effective way for banks to make this happen is by acquiring new customers or offering new products or services to existing ones, which is the purpose of cross-selling. Cross-selling is something banks have been trying to […]

Targeting Heart Healthy and Cardiovascular Nutritional Supplement Users
Dec 17 | By:  Categories: Our Blog

Cardiovascular disease (CVD) continues to be the leading cause of death for both men and women in the United States and the number of cases is still increasing annually. With CVD being such a fatal disease, health organizations, physicians, and pharmacists all encourage a lifestyle that promotes healthy cardiovascular decisions. The continued rise of CVD […]

Keys to Dietary Supplement Marketing
Dec 4 | By:  Categories: Our Blog

It’s no coincidence that foods like quinoa and kale have become standard vocabulary in the realm of the present health craze. Calling it a craze, in fact, is somewhat offsetting, as living and eating healthily has become ingrained in North American culture as much more of a lifestyle than a passing fad. Living longer and […]

Brain Food: Four Dietary Supplements for the Brain
Dec 2 | By:  Categories: Our Blog

The wide range of dietary supplements and the positive impact they exhibit on the health of their users has been noted by physicians and nutritionists alike. Their effects range from increased energy and vitality to “nootropic” effects. Nootropic effects refer to the improvement of mental capabilities, such as memory and concentration. As a company looking […]

How the Nutritional and Dietary Supplement Market Continues to Push Forward
Nov 28 | By:  Categories: Our Blog

No longer seen as simply a niche market for the overly health conscious, the supplement market topped $32.0 billion last year, and it is expected to double that value by 2021. Companies are investing, consumers are buying, and new supplements are being introduced into the market seemingly every day. For example, Kirkman Group, a company […]

How Direct Mail Led to a 286% Return for Chicago-Based Pizza Company
Nov 25 | By:  Categories: Our Blog

Small businesses are constantly looking for ways to engage their consumer base, as Macromark is well aware. In the restaurant industry particularly, the local consumers that are in close proximity to where the business is located are prime targets that need to be made aware of the menu. Old Chicago is a pizza restaurant chain […]

The Business of Marketing
Nov 19 | By:  Categories: Our Blog

Marketing is in a renaissance across all industries. It’s nothing new this thing we call marketing, but I can’t help but feel that based on the number of calls and the interest level in direct mail alone that something has changed. It’s something that really started changing when online media became not only a disruptor, […]

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Assists Li-Lac Chocolates with Holiday Season Direct Marketing
Nov 14 | By:  Categories: Press Releases

Macromark Inc. (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing its involvement with Li-Lac Chocolates in revamping their direct mail strategy for the upcoming holiday season. With three locations in Manhattan, NY, Li-Lac Chocolates is a premier retail gourmet chocolatier. Upon deciding something more than the standard local list […]

Macromark Encourages Marketers to Take Advantage of Black Friday
Nov 14 | By:  Categories: Our Blog

It’s no secret that Black Friday is the year’s most prolific shopping extravaganza in the United States. Excited shoppers who are anxious to score deals for the new year will part ways with hundreds of millions of dollars. What does this mean for marketers involved in direct mail campaigns? According to the experts at Macromark, […]

Planet Fitness Uses Direct Mail to Spread the Word
Nov 4 | By:  Categories: Our Blog

It would be a severe understatement to say that health and fitness has become a craze across all of North America. People today are far more conscious of how they treat their bodies and what they consume, with countless numbers of diet plans and breakthrough fitness routines to choose from. Macromark observes that U.S fitness […]

Direct Mail Case Study Goes Overseas
Oct 31 | By:  Categories: Our Blog

Direct mail is typically associated with a form of traditional marketing not thought to be as attractive as other more current marketing mediums, such as e-mail and social media. But as Macromark observes, it’s a misconception to believe that direct mail lacks personality when in fact, it can be one of the most creative forms […]

Wisconsin Group Acquires Direct Mail Division of Berkshire Hathaway
Oct 31 | By:  Categories: Our Blog

Macromark has covered news on acquisitions of direct mail companies in past articles, and here is another major one. The Nebraska-based World Marketing Group Inc., which specializes in direct mail marketing and was previously a part of the Berkshire Hathaway portfolio, has been acquired by Wisconsin businessman Robert Kraft. With over 100 years of combined […]

Direct Mail Still the Preferred Marketing Medium for Small Businesses
Oct 27 | By:  Categories: Our Blog

At Macromark, we know that marketers today are constantly looking for new ways to identify and reach new consumers to expose them to whatever product or service they’re offering. The advent of digital technology has presented marketers with several new options for communication, with e-mail and social media being at the top of the list. […]

Sending Mail at the Right Time Makes a Difference
Oct 24 | By:  Categories: Our Blog

Macromark has written on several occasions about the key factors to a successful direct mail campaign. Leading the list is always ensuring that your campaign is focused on a specific demographic and once that is decided, Macromark will provide lists towards those targets. We also stress the importance of having a clear message in a […]

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Age-Astonish Beauty Buyers List
Oct 22 | By:  Categories: Press Releases

Macromark Inc. (http://www.Macromark.com/), a progressive direct mail company specializing in acquisition, retention and monetization, is announcing its Age-Astonish Beauty buyers list, a recent addition to its catalogue and a great business opportunity for marketing. Age-Astonish is an oral supplement used primarily by women looking to recapture or retain their youth. These women suffer from wrinkles, […]

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Success of PRO+PLUS Supplements List
Oct 8 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is announcing the success of its PRO+PLUS supplements list, which has been part of its portfolio since 2010. “It’s been a strong list for us for a good while now,” says Dave Klein, CEO and president of Macromark Inc. “It’s suited to […]

Charities and Direct Mail Marketing
Sep 29 | By:  Categories: Our Blog

Charities are in the dubious position of constantly having to raise funds not for any product or service, but for a cause in line with human, animal, educational, or environmental rights or an ailment or disease not being properly addressed by the leaders of society. They play on an individual’s empathy towards whichever cause is […]

How Returning to Direct Mail Increased the Profit of this Major Retailer
Sep 26 | By:  Categories: Our Blog

Macromark knows that what’s important in any marketing campaign is finding a way to stand out amongst the noise of whatever medium being utilized. Whether it’s TV, radio, online, or direct mail, a marketing campaign must find a way for the product or service to entice potential consumers enough so that they take the first […]

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Introduces AloeCure Product Buyers List
Sep 24 | By:  Categories: Press Releases

Macromark Inc. (http://www.Macromark.com/), a progressive direct mail company specializing in acquisition, retention, and monetization, is proud to introduce the addition of its AloeCure Product Buyers List to its growing number of natural product mailing lists. AloeCure is a 99.7% certified organic aloe vera juice supplement. The American Global Health Group developed this product to help […]

Veterinary Clinic Turns to Direct Mail After Steady Decline of Customers
Sep 23 | By:  Categories: Our Blog

Being able to successfully run any business is a challenge. Developing and maintaining a strong product or service and then consistently creating awareness of your brand is something that is difficult for all companies, regardless of size. The challenge is amplified, however, for small- and medium-sized businesses, as they usually have much smaller margins for […]

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Androzene Male Virility Performance Buyers List
Sep 10 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is commenting on its Androzene male virility performance buyers list and how it can be beneficial for those using it. “The increased stress of the current era is well documented, with more and more people working around the clock, doing everything they […]

How One Company Used Direct Mail to Earn a 56% Positive Response Rate
Sep 5 | By:  Categories: Our Blog

Macromark has acknowledged companies, both large and small, that have utilized direct mail in some unique form to incredible benefits. From financial consultants to individuals creating cosmetic lines out of their homes, we’ve shown how direct mail marketing can span several industries and have a positive impact on converting potential consumers. When Agreeko, a global […]

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Significance of Aloe Vella Beauty Skincare Buyers List
Aug 25 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing the importance of its Aloe Vella Beauty Skincare buyers list for health- and beauty-conscious female consumers. “Aloe Vella is sold exclusively through direct mail with many women becoming regular customers of the skin care products,” says Dave Klein, CEO and […]

How to Reach Seniors or Baby Boomers Through Mailing Lists
Aug 22 | By:  Categories: Our Blog

It’s well known now that seniors are the fastest-growing age demographic in the world. U.S figures have the total number of seniors doubling in the next two decades, which, according to Macromark, translates into more opportunity in the direct mail business. Baby boomers have two things that are valuable to most marketers: time and disposable […]

Mac Cosmetics Targets Existing Customers with Direct Mail Mobile Campaign
Aug 20 | By:  Categories: Our Blog

At Macromark, we’ve spoken several times about the benefits of combining direct mail with other forms of marketing to optimize your return on investment. By pairing the two, you can create multifaceted marketing campaigns that enhance the consumer experience. Beauty and cosmetics giant MAC Cosmetics recently executed a campaign that saw them effectively execute a […]

Marketers Struggling to Personalize Digital Communication with Consumers
Aug 13 | By:  Categories: Our Blog

As we at Macromark are well aware, a marketer’s goal is to find ways to create enough interest in a product to generate substantial sales. At the heart of that is the relationship marketers develop with the consumer and how to personalize and sustain that relationship so the consumer identifies with the product. And while […]

A Little Research Helps this Nutritional Supplement Company Stay Successful
Aug 8 | By:  Categories: Our Blog

The healthcare sector is an increasingly profitable industry with countless amounts of companies doing everything they can to get health professionals to purchase their products. Needless to say, the competition for attention is fierce and it takes a little more effort for your company to get noticed, as noted by the experts at Macromark. One […]

Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Success of Lipozene Diet Buyers List
Aug 8 | By:  Categories: Press Releases

Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing the success of the Lipozene Diet Buyers List, which the company offers to clients. “This list, created entirely from TV-sold weight loss buyers, has been an incredibly successful product,” says David Klein, president and CEO of Macromark. “It’s already been […]

Unique Direct Mail Piece Captures Sports Fans
Jul 31 | By:  Categories: Our Blog

Macromark has preached the need for creative pieces in any direct mail campaign. But “creative” is an ambivalent term, left up to the discretion of marketers running the campaign. However, if guidelines are developed that don’t restrict the boundaries of creativity, instead focusing the ideas of the campaign towards a narrow demographic, then out-of-the-box ideas […]

Macromark Inc., One of the Top Direct Mail and Targeted List Companies in the U.S., Announces the Release of the “Survival Life” List
Jul 30 | By:  Categories: Press Releases

Macromark, a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing the release and benefits of its “Survival Life” list. “This list has been available through Macromark since April of this year and has garnered significant results,” says David Klein, president and CEO of Macromark. “This business-to-consumer list is narrowed to a […]

Printing Company Uses Stable Direct Mail Market to Expand Growth
Jul 29 | By:  Categories: Our Blog

The business world is one of constant innovation. Now more than ever, being able to adapt plays a huge role in the success of a company, no matter how large or small. Direct mail has managed to be a constant in the expansion or revitalizing of several companies that we’ve featured in our articles at […]

Financial Advisors Using Direct Mail for Prospecting and Building Rapport with Clients
Jul 24 | By:  Categories: Our Blog

In our previous articles, Macromark has discussed several industries that have benefited greatly from either adding or increasing their direct mail marketing strategies. From nearly all of the big banks to restaurants to small businesses in the health and beauty industry, many businesses have seen measurable, monetary results through incorporating direct mail marketing. Another industry […]

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the US, Speaks on Success of New List
Jul 24 | By:  Categories: Press Releases

Macromark, a progressive direct mail company specializing in acquisition, retention and monetization, is detailing the addition of a recent list added to their already extensive database. The list is focused on nutritional supplement buyers and is provided by a nutritional health company that markets under the name of Health Formulas. “These buyers are all adults […]

Retail Store Finds Success in Clever Direct Mail Marketing Campaign
Jul 17 | By:  Categories: Our Blog

Macromark has consistently stressed the need for creative direct mail campaigns that allow your business to leave an imprint on the minds of consumers. It’s certainly a challenge to continually think and rethink of new ideas, but it’s a practice that will likely pay off in conversions and profit. As years go by and your […]

Skin Care Entrepreneur Turning to Direct Mail to Boost Sales
Jul 11 | By:  Categories: Our Blog

Within the $100 billion skin care market, many entrepreneurs are finding ways to establish themselves and claim even a small part of the industry, as noted by the experts at Macromark. Small business owner Christine Laureano, founder and chief formulator of Ba6 Botanicals, is no different, running the operation out of her own home. But […]

Booming Dietary Supplement Market Causing Major Acquisitions
Jul 8 | By:  Categories: Our Blog

The dietary supplement market has seen some major moves recently, moves which haven’t gone unnoticed by the experts at Macromark. Big companies are taking note of the rising market and either making major acquisitions or partnering with companies in hopes of better positioning themselves to take advantage of what is a booming sector. The U.S. […]

Company Sticks to Print in Order to Grow Brand
Jun 30 | By:  Categories: Our Blog

It’s no secret that many print-based news and print organizations have been transforming to digital-only content. Loss of revenue is typically the reasoning behind the attrition, but Macromark knows there are many companies that have found ways to not only keep print as part of their offerings, but have leveraged direct mail to help grow […]

Direct Mail Helps Restaurants Reach New Customer Base
Jun 26 | By:  Categories: Our Blog

Macromark understands that for any new business to succeed, it is an uphill battle that will test the skill and perseverance of even the most enlightened entrepreneur. For restaurants, specifically, where repeat business and word of mouth become amplified, they must be able to grow and retain a base of loyal consumers. At a recent […]

U.S Segment of Pitney Bowes Inc. Investing Funds to Strengthen Direct Mail Service
Jun 20 | By:  Categories: Our Blog

Macromark has shed light on recent moves that either companies or entire industries have made to improve their positioning in the direct mail marketing space. Pitney Bowes is another recent example of a company investing significantly to strengthen their direct mail services and increase their market share in the same domain. This investment is aimed […]

Big Banks Increasing Direct Mail Marketing Campaigns
Jun 19 | By:  Categories: Our Blog

Some of the biggest banks in North America are making a statement on how they do their marketing, according to the experts at Macromark. Recent numbers detailing the third quarter of 2013 and first quarter of 2014 show that direct mail is the primary medium big banks are using to engage customers, and that trend […]

How the Helen of Troy Acquisition of Healthy Directions Reflects Positively on the Future of Direct Marketing
Jun 18 | By:  Categories: Our Blog

Global consumer products company Helen of Troy has just confirmed its purchase of direct-to-consumer retailer and leading health publisher Healthy Directions. The experts at Macromark have observed that this acquisition accomplishes several objectives for Helen of Troy, one of the most important being their inclusion into the growing vitamin, mineral, and supplement (VMS) industry and […]

Mailing List Hygiene and Merge/Purge
Jun 13 | By:  Categories: Our Blog

There are not many topics that are as boring or dry to discuss in direct mail as list hygiene, the maintenance of an e-mail subscriber list, and merge/purge, when data from multiple lists is collected and sorted, with duplicate and unwanted data being deleted. However, the experts at Macromark advise that these are very important […]

Study Shows Online Retailers Still Finding Huge Success Utilizing Direct Mail
Jun 11 | By:  Categories: Our Blog

It says a lot about direct mail marketing that it has not only survived, but continues to thrive through the advent of the digital age. With smartphones and iPads giving consumers instantaneous access to relevant content, one would think direct mail marketing is a fading industry incapable of keeping up with the times. But it’s […]

The Advantage of Simple Direct Mail Marketing Campaigns
May 23 | By:  Categories: Our Blog

With Macromark being in the direct mail business as long as we have, we’ve seen countless varieties of campaigns. Some campaigns are immensely creative and complex, with designs and copy that go great lengths to capture the attention of the targeted consumer. While there should be no limits on creativity, there is a need for […]

Direct Mail Can be as Simple as Mailing a Postcard
May 22 | By:  Categories: Our Blog

Some of the largest mailers in the country had their best days—and many still do—by mailing postcards. You wouldn’t think that a simple postcard would do the trick, but the truth is that if you are doing a highly targeted mail to quality direct mail responsive lists, a postcard may be all you need. Over […]

Using Direct Mail to Drive Customer Acquisition Online
May 15 | By:  Categories: Our Blog

At Macromark, we are an example of the power and relevance of direct mail marketing campaigns. We continue to create and execute successful direct mail campaigns that hit their desired targets and either acquire or retain desired consumers. How a campaign is judged to be successful depends on its purpose. A lot of campaigns are […]

Using Direct Mail Marketing for Customer Retention
May 7 | By:  Categories: Our Blog

According to the experts at Macromark, It’s always beneficial to prepare a direct mail marketing campaign geared towards acquiring new customers. New customers add to the awareness of your brand and reflect that there is a growing interest in the products or services you are offering to consumers. But it’s equally important to continue to […]

Using Sample Products in Direct Mail Campaigns
May 6 | By:  Categories: Our Blog

A lot can be accomplished using direct mail marketing as a media platform. Direct mail using letters, coupons, and promotions creates an endless list of possibilities. One strategic way of executing a direct mail campaign is to include a sample of the product. As a business owner, it will provide you usable feedback as to […]

Step One in Marketing is a Quality Product
Apr 29 | By:  Categories: Our Blog

In the congested space of marketing, it’s always important to stand out. Marketers are constantly finding unique ways to separate their product or service from the crowd and make their clients known to consumers who are constantly bombarded with some form of advertising. But what can’t get lost in all the guerilla marketing techniques, social […]

Why Direct Mail Will Continue to Be an Effective Marketing Option
Apr 28 | By:  Categories: Our Blog

So much has been said about direct mail marketing and its relevance and effectiveness in today’s culture. Despite some assumptions that the industry wouldn’t survive this online era, direct mail marketing has thrived and continues to yield unmatched results. As one of the fastest growing direct marketing agencies with over 20 years of experience, Macromark […]

Include Informative Pieces in Direct Mail Campaigns to Attract New Clients
Apr 27 | By:  Categories: Our Blog

Direct mail can serve several purposes in a marketing campaign, a fact that Macromark knows all too well. It can be a promotional piece, include giveaways or coupons, or broadcast an announcement about something specific that you want to convey to the client or prospect. But when carrying out direct mail marketing campaigns, one cannot […]

The Debate Between Social Media and Direct Mail Marketing
Apr 26 | By:  Categories: Our Blog

The debate will continue for as long as social media and direct mail both exist and continue to be successful; the question of which medium is more effective as a marketing tool. And while there’s no denying the benefits of social media and the impact it has made in marketing since its inception, direct mail […]

Dieting and Direct Mail
Apr 23 | By:  Categories: Our Blog

The dietary environment in America has already passed the crisis level. With over one-third of all adults classified as obese, proper diet and eating habits have been at the center of nearly all the messaging by major food industries, government officials, and diet gurus across the nation. But even with the plethora of information readily […]

The Key to Reaching a Market Niche Through Direct Mail Marketing
Mar 26 | By:  Categories: Our Blog

With spring now upon us, many people are becoming much more health conscious, and these health-conscious consumers seem to be turning to the trend of juicing—or rather, a modified juicing diet, which incorporates nutritional supplements for a more balanced meal. Recent statistics suggest that about half of all Americans take a daily vitamin supplement, a […]

Are Small Business Mailing Lists Key to 2014 Growth?
Mar 6 | By:  Categories: Our Blog

While most people think big business is the country’s economic engine, the fact of the matter is that there are millions of small businesses operating in the U.S., and collectively, they generate more than half of the country’s GDP (sales) growth. Unfortunately, according to Macromark, when it comes to direct mail marketing campaigns, many businesses […]

Top Direct Mail Tips for Increasing Health Club Enrollment
Mar 3 | By:  Categories: Our Blog

While the U.S. economy has not totally rebounded from the 2008 stock market crash, it is improving. That doesn’t just mean that more and more Americans are finding work; it also means we have more discretionary income to play with. And with spring, summer, and bathing suit season just around the corner, many are debating […]

One Way to Get Your Direct Mail Pieces Noticed
Feb 24 | By:  Categories: Our Blog

Businesses of every size use direct mail marketing because it works. Despite the growing popularity of the Internet and e-mails, print media advertising continues to be one of the most trusted and acted upon marketing channels. In fact, one-quarter of all U.S. consumers believe direct mail pieces are more trustworthy than e-mails. Sadly, that doesn’t […]

Direct Mail Gets Creative
Feb 19 | By:  Categories: Our Blog

Good direct marketing works best when you can get creative in your marketing approach. It’s time to think outside the box and to stop trying to make those old, tired direct mail packages work with refined list choices. Now don’t get me wrong; if you’ve been using marginal lists, it might just be that your […]

Direct Mail Can be More Effective When Used in Conjunction with E-Mail
Feb 19 | By:  Categories: Our Blog

Washington might be trying to tell us that the economy is on solid footing, but the underlying economic data suggests otherwise. And by that, I mean jobs data and housing numbers have been disappointing and wages are flat. I’m not trying to paint a doom-and-gloom picture; I’m just saying that it’s tough out there. And […]

Direct Mail Drives Online Traffic and Brings Buyers to Your Web Site
Feb 11 | By:  Categories: Our Blog

Often thought of as an acquisition pipeline for individuals that are direct mail responsive only, the post office and the mail they carry are now driving consumers online in huge numbers. It’s proven fact that catalogers see most of their online sales generated from direct mail solicitations to consumers. The ease of showing all the […]

Executing a Successful Direct Mail Program
Feb 11 | By:  Categories: Our Blog

With the new resurgence and interest in direct mail for highly targeted, high-return-on-investment (ROI)-performing marketing campaigns, it’s imperative that marketers follow the fundamental principles of what makes a direct mail program successful to begin with. The two most important aspects to any highly targeted direct mail program both center on either the mailing lists used […]

B2B Mailing Lists Can Open the Door to New Revenue Streams
Feb 7 | By:  Categories: Our Blog

Without question, direct mail campaigns are a fantastic way for businesses to both connect with previously unreachable businesses and generate sales leads. That’s because a targeted direct mailing campaign is about marketing to people on a one-on-one basis. And despite the growing prevalence of social media, direct mail campaigns remain one of the most effective […]

The Importance of Quality Over Quantity in Mailing List Rentals
Feb 7 | By:  Categories: Our Blog

E-mail and direct mail (postal) list rentals are a popular way for brands to market their products and services because they work. In 2013, 65% of all consumers bought something as a result of a piece of direct mail.1 And size doesn’t matter. According to the U.S. Postal Service, postcards are the mail format potential […]

The Difference Between a Good and Great List Brokerage
Jan 28 | By:  Categories: Our Blog

While social media sites have been garnering much of the marketing and advertising attention over the past few years, it’s important to remember that direct mail marketing reaches the largest segment of the population, providing businesses with the best return on their investment. For example, did you know that only 45% of seniors have Internet […]

Tips for Using Your Print Advertising Skills to Work in New Media Advertising
Jan 21 | By:  Categories: Our Blog

As hard as it is to accept, we all get old. When the hair starts thinning and the skin starts to wrinkle, we have to come to terms with the fact that time passes and things change. And as things change, many people that think their skills in certain “old-school” fields, such as print media […]

Organizing Your Customer Mailing Lists: Why It’s So Vital
Jan 20 | By:  Categories: Our Blog

In today’s business world, you can never afford to be disorganized, especially when dealing with the segmentation and coding of your customer mailing lists and your customer information. Using mailing lists in any format is serious business with serious costs involved and opportunities, so it’s crucial to not only keep them organized, but also sorted […]

Why Customer List Updates Is Crucial for Your Business
Jan 15 | By:  Categories: Our Blog

It’s a great feeling when you amass an extensive list of customers or prospects that depend on you and your products or services. By leaning on them for your success and working to please them, you can create the best business relationship possible. However, many customer or prospect lists are unfocused or uncategorized with little […]

Good Newspaper and Magazine Advertising and Marketing Tricks for Your Business
Jan 15 | By:  Categories: Our Blog

With so much confusion about the merits of each type of media and the benefits they offer businesses, some people overlook media and formats with a solid reputation. In doing so, they miss key new customer acquisition opportunities making it more difficult to improve, or even just operate, their business. Magazine and newspaper or print […]

Going for the Best Kind of Advertising
Jan 15 | By:  Categories: Our Blog

There are two famous comments made about Hollywood directing maverick John Huston. Michael Caine noted that Huston used the camera “like a sniper” and only shot what was necessary for the complete film, while Paul Newman said that Huston was such a complex figure that no one could “put a bead on John.” If you’ve […]

How to Obtain Tools to Improve Your Business
Jan 15 | By:  Categories: Our Blog

If you have ever thought about what you can do to improve your business, you may have found the requirements unpleasant. Many people today think that improving a business means having to go to night school or get an MBA, then working your way back up the business ladder. However, it doesn’t have to be […]

The Best Way to Monetize and Manage Your Company’s Mailing Lists
Jan 14 | By:  Categories: Our Blog

While many people fear or dislike the idea of renting their lists to other marketers, it’s something that businesses often are forced to come to terms with for many different reasons. A list management company or a list manager can handle administrative duties with professionalism and fairness. For many businesses working in direct marketing, some […]

Know Thy List!
Nov 5 | By:  Categories: Our Blog

Lists especially Mailing lists come from all different places, with all different qualities and in all different sizes. Mailing lists, email lists and telemarketing lists can come from just about anywhere and people are always surprised to hear that there’s an entire industry that serves the process of managing and facilitating the use of these direct […]

7 Things to Think About Before You Pull the Direct Marketing Trigger!
Nov 5 | By:  Categories: Our Blog

What is my starting budget for marketing and how can I get the most bang for the buck…stretch your dollars as far as they will go but cheap doesn’t mean good, think in terms of being effective. Think ROI and LTV (Return on Investment and Lifetime Value) . Can I better target my market before […]

Direct Marketers have a tough Job but this must be the hardest!
Nov 5 | By:  Categories: Our Blog

I wonder how many individuals, business or marketers these days would reach for the “printed” phone book, a directory or yellow pages to find a “source” for a service or for more information on a company……. my guess would be very few people would be it consumers or businesses. The reality is print for pure information […]